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Enriching Market solutions for content Management and publishing with state of the art multimedia Analysis techniques

Objective

Marketing, PR and communication professionals need tools to support them in the creation of engaging, up-to-date content experiences that their clients can use for establishing meaningful connections to customers and key stakeholders. Creative companies delivering these tools are the main enablers for all new forms of communication we currently experience: from cross-platform content creation to transmedia storytelling. Nowadays with multiple channels, vast amounts of social content, multiple touch points and interactions, constant innovation is required for keeping creative professionals and tools on top of trends and enabling them to deliver.

Over the last 10 years, multimedia content analysis has been an exciting research area widely addressed in academia. While initial aspirations and expectations of these new algorithms were not immediately fully met, over the last couple of years the technology has matured a lot, up to a point where it can now be deployed in commercial settings.

EMMA will transfer state-of-the art technology in multimedia analysis from the labs to creative industry SMEs, more specifically to solution providers for the media management, branding, marketing and communication. This new technology will enhance existing commercial services, helping SMEs that are active in these sectors to solve current needs of their customers, and thus become more competitive in their market. EMMA focuses on two application areas, tourism and events, addressing the needs of destinations, and events to better drive, connect and engage with audiences. The impact in these vertical markets is huge, since both are among the key industries in Europe. We plan to commercialise the results of EMMA soon after the project end and directly create over 50 jobs in the sixth year of operations.

Call for proposal

H2020-ICT-2016-2017

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Sub call

H2020-ICT-2016-1

Coordinator

IN2 SEARCH INTERFACES DEVELOPMENT LIMITED
Net EU contribution
€ 241 937,00
Address
Great Hampton Street 69
B18 6EW Birmingham
United Kingdom

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Region
West Midlands (England) West Midlands Birmingham
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 103 688,00

Participants (4)

VANDEJONG BV
Netherlands
Net EU contribution
€ 93 275,00
Address
Ms. Van Riemsdijkweg 42
1033 RD Amsterdam

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
West-Nederland Noord-Holland Groot-Amsterdam
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 39 975,00
ETHNIKO KENTRO EREVNAS KAI TECHNOLOGIKIS ANAPTYXIS
Greece
Net EU contribution
€ 169 375,00
Address
Charilaou Thermi Road 6 Km
57001 Thermi Thessaloniki

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Region
Θεσσαλονίκη Κεντρική Μακεδονία Βόρεια Ελλάδα
Activity type
Research Organisations
Other funding
€ 0,00
FONDAZIONE SISTEMA TOSCANA
Italy
Net EU contribution
€ 141 562,00
Address
Via Duca D'aosta 9
50129 Firenze

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Region
Centro (IT) Toscana Firenze
Activity type
Other
Other funding
€ 0,50
FRANKFURTER BUCHMESSE GMBH
Germany
Net EU contribution
€ 134 443,00
Address
Braubachstrasse 16
60313 Frankfurt Am Main

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Region
Darmstadt Frankfurt am Main, Kreisfreie Stadt
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Other funding
€ 57 619,50