During the Phase 1 execution, we have defined a technical viability plan for all the distinctive features of our product (healthcare verticalization, “Plug-In-and-Go” architecture, AI and RFID features), including a complete risk analysis with mitigation and contingency measures. This technical viability also included a full study of the possible third party platforms and solutions that could support several of our features (e.g. IoT or AI).
We have also detailed the commercialization plan, with a complete analysis of our entry and expansion strategy. This analysis covers segmentation, countries, commercial actions, resources, penetration and commercial risks across EU countries, according to different scenarios. We have also researched and shortlisted the possible partners both at a technical and functional level, for each targeted country. A Business Plan was elaborated to define out price and cost structure, the necessary investment and the expected return.
Finally, a full Freedom-to-Operate study was also conducted in order to evaluate the corresponding IP risks and come up with the best IPR exploitation options for our developed software and features.