Friendly gamification business model based on intelligent data analysis to enrich consumers personalized e-commerce experiences

Información del proyecto

FRIENDKHANA

Identificador del acuerdo de subvención: 735278

DOI

10.3030/735278

Proyecto cerrado

Fecha de la firma de la CE 24 Julio 2016

Fecha de inicio 1 Agosto 2016

Fecha de finalización 31 Enero 2017

Financiado con arreglo a

• SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies

Coste total

€ 71 429,00

Aportación de la UE

€ 50 000,00

Coordinado por

FRIENDKHANA SL
Spain

Periodic Reporting for period 1 - FRIENDKHANA (Friendly gamification business model based on intelligent data analysis to enrich consumerspersonalized e-commerce experiences)

Período documentado: 2016-08-01 hasta 2017-01-31

Resumen del contexto y de los objetivos generales del proyecto

Friendkhana is a marketing tool for ecommerce that allows brand to know their customers better through Quizzes. We have developed a SaaS platform where our clients can easily create key questions about their business our products and integrate that Quiz in their website effortlessly. Friendkhana provides an innovative SaaS solution to make short, intuitive quizzes that can be integrated with a single line of code in our client´s on line stores.
Friendkhana’s quizzes are like mini surveys, but much more attractive and easy to answer- with a demonstrated conversion rate of 3 times higher than most popular surveys solutions (surveymonkey, surveypal, etc.). Friendkhana generate real-time information about the users, - enhanced seamless with their social network data - to enrich user profiles to cluster a new data base, while they are having a more personalized experience. Friendkhana offers a SMEs e-commerce with a competitive customizable solution that provides a richer database of their users to make better ROI-directed marketing campaigns while they benefit for better recommendations and a better customer experience.

Trabajo realizado desde el comienzo del proyecto hasta el final del período abarcado por el informe y los principales resultados hasta la fecha

During the last six months, we have developed new features aimed to connect our solution to the ecommerce platform used by our clients in order to establish a bidirectional communication between CRMs. Now we are able to read the catalog of our clients and provide automatically questions to create the quiz based on product tags. Also, we have improved the design and the creation process to provide a more satisfactory experience to our users.
We have started to use Machine Learning Techniques to classify the client´s data base, so now getting clusters and create personalized campaigns is easier.
In addition of those improvements we have created plugins for the most popular ecommerce platforms (Magento, Shopify, Prestashop and WooCommerce) to open new sales channels. This fact also has given us the chance to make a better adaption of our tool, keeping in mind the different specifics of each platform. These plugins add scalability to the project and gross margin has increased as well.

Avances que van más allá del estado de la técnica e impacto potencial esperado (incluida la repercusión socioeconómica y las implicaciones sociales más amplias del proyecto hasta la fecha)

Having said that, we will focus on improving the features of these plugins due the business potential in order to became the most popular Quizzes provider for ecommerce.

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