Friendly gamification business model based on intelligent data analysis to enrich consumers personalized e-commerce experiences

Informations projet

FRIENDKHANA

N° de convention de subvention: 735278

DOI

10.3030/735278

Projet clôturé

Date de signature de la CE 24 Juillet 2016

Date de début 1 Août 2016

Date de fin 31 Janvier 2017

Financé au titre de

• SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies

Coût total

€ 71 429,00

Contribution de l’UE

€ 50 000,00

Coordonné par

FRIENDKHANA SL
Spain

Periodic Reporting for period 1 - FRIENDKHANA (Friendly gamification business model based on intelligent data analysis to enrich consumerspersonalized e-commerce experiences)

Période du rapport: 2016-08-01 au 2017-01-31

Résumé du contexte et des objectifs généraux du projet

Friendkhana is a marketing tool for ecommerce that allows brand to know their customers better through Quizzes. We have developed a SaaS platform where our clients can easily create key questions about their business our products and integrate that Quiz in their website effortlessly. Friendkhana provides an innovative SaaS solution to make short, intuitive quizzes that can be integrated with a single line of code in our client´s on line stores.
Friendkhana’s quizzes are like mini surveys, but much more attractive and easy to answer- with a demonstrated conversion rate of 3 times higher than most popular surveys solutions (surveymonkey, surveypal, etc.). Friendkhana generate real-time information about the users, - enhanced seamless with their social network data - to enrich user profiles to cluster a new data base, while they are having a more personalized experience. Friendkhana offers a SMEs e-commerce with a competitive customizable solution that provides a richer database of their users to make better ROI-directed marketing campaigns while they benefit for better recommendations and a better customer experience.

Travail effectué depuis le début du projet jusqu’à la fin de la période considérée dans le rapport et principaux résultats atteints jusqu’à présent

During the last six months, we have developed new features aimed to connect our solution to the ecommerce platform used by our clients in order to establish a bidirectional communication between CRMs. Now we are able to read the catalog of our clients and provide automatically questions to create the quiz based on product tags. Also, we have improved the design and the creation process to provide a more satisfactory experience to our users.
We have started to use Machine Learning Techniques to classify the client´s data base, so now getting clusters and create personalized campaigns is easier.
In addition of those improvements we have created plugins for the most popular ecommerce platforms (Magento, Shopify, Prestashop and WooCommerce) to open new sales channels. This fact also has given us the chance to make a better adaption of our tool, keeping in mind the different specifics of each platform. These plugins add scalability to the project and gross margin has increased as well.

Progrès au-delà de l’état des connaissances et impact potentiel prévu (y compris l’impact socio-économique et les conséquences sociétales plus larges du projet jusqu’à présent)

Having said that, we will focus on improving the features of these plugins due the business potential in order to became the most popular Quizzes provider for ecommerce.

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