Feasibility study of Phase 1 the Homer project has been carried out according to Thompson’s (2003) framework of the Dimensions of Business Viability. The study is comprised of 5 parts: Market viability part of feasibility study includes in-depth market analysis, size, growth, trends, target clients, competitors, general political, economic, social and technological factors. Technological viability part elaborates functional client needs and technical requirements, compares technical solutions, identifies partners, organize user sessions to gather user experience. Business model viability part consists of analysis of business model canvas including key partners, activities, resources, value propositions, customer relationships, channels, customer segments, costs & revenue streams. Economic viability part focuses on estimates of the investment, revenues, costs, break even time, Contribution Margin, EBITDA and ROI %, sensitivity analysis, financial bottlenecks, tax optimization and economic impact. Organizational viability part includes a SWOT analysis, innovation strategy incl. Intellectual Property management, organizational constraints identification and risk analysis, as well as stakeholder management.