During the feasibility study we have:
• We have identified five types of vertical markets with higher potential for Plytix: Home and design; Fashion and apparel; Sporting goods; Consumer Electronics; Health and Beauty
• We have further identified high potential European markets, i.e. Scandinavia (Denmark, Sweden, Norway); the Netherlands; Germany; United Kingdom (including Ireland); and high potential non-European markets, as US and Japan;
• We have realized that that there is a high demand for the Plytix solution, but each vertical market has its own needs. For instance, “saving time” seems to be of little relevance for the Consumer Electronics vertical market, while very relevant for all other markets. Accordingly, data intelligence is not a unique selling point for the Home and Design vertical, but highly valuable for each of the four other vertical markets identified.
• Based on interviews, we have further clarified the performance gaps for each of Plytix’s tools, which will be addressed accordingly during Phase 2 implementation.
• We have further secured a total of 25 users for participating on Plytix’s initial demonstrations under the SMEi Phase 2 implementation.
• Further updated and enhanced our business plan based on our findings during the feasibility study.