During the last 5 months, we have been working both on technical and commercial side of the project.
From the technical point of view, we have evaluated and the studied some important improvements, involving the mechanical part of the machine and also the process itself. The most important results we achieved have been the following: 1) the understanding of the possible methods to facilitate the detachment of the printed piece from the plate; 2) the understanding of the main process parameters, affecting the final surface of the printed objects, their accuracy and precision.
Otherwise, from he commercial side, we planned, managed and executed a real and direct market analysis focused on the investigation and validation of the data about segmentation, willingness to pay,needs and specific requirements of the customers. In the detail, we carried out prospect research via detailed surveys for the adaptation of our innovation in the Italian and European market. Targeting highly qualified personnel of target market SMEs, we collected necessary segmentation data and verified the needs of these companies that 3DMP can address, as well as other benefits. In particular, we have discovered the acceptable price ranges for different segments and verified the willingness to pay for 3DMP. We have analyzed several go-to-market approach options and validated with the target segment our distribution approach. We have additionally validated and amended our communication and dissemination strategies and improved and strengthened the presence of our company and its innovative project in some specific and highly focused technical online groups and communities, mainly in Facebook and Linkedin.
Finally, we extended our 3DMP national patent to PCT and we also submitted a proposal to be granted for further R&D activities, aiming the technical development and the optimization of the project, within the framework of a regional call promoting the application of the Key Enabling Technologies.