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The Politics of Reading in the People’s Republic of China

Objective

READCHINA is the first broad investigation into the politics and practices of reading in the People’s Republic of China (PRC), their interpretation and their impact on social and intellectual change. The main objective of the study is a reinvestigation of literary history and cultural policy of the PRC from the perspective of the ordinary reader. This grassroots approach is innovative in the writing of Chinese literary history as it means turning away from the established focus on authors and the political context. Instead, READCHINA will investigate the social conditions under which texts were read, what influences this had on the lives of individuals, on social, intellectual and literary change in China, and on the modes of production, distribution and consumption of literature.
READCHINA considers the reading of literature as part of a wider web of reading materials, including different media and non-fictional texts. Primary sources will consist among others of archival material, field work interviews, autobiographies, marketing materials, statements by fans in online forums, and literary texts. Combining literary analysis with historical and ethnographical inquiry, as well as methods from the digital humanities, READCHINA will contribute to the fields of literary history and literary sociology. Moreover, in combining close readings of texts with distant reading methods, READCHINA will also foster our understanding of the meaning and impact of popular literature in China and of literary theories on reading. READCHINA will thus bring 20th and 21st century China into the global history of reading – especially so, as practices of reading in China have been shaped by different institutions than in the ‘West’: a Socialist State eager to reform its citizens by means of cultural policies, a centralized bureaucratic system regulating distribution and access to reading matters, and a highly efficient system of media control.

Fields of science (EuroSciVoc)

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Keywords

Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)

Programme(s)

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Topic(s)

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Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

ERC-STG - Starting Grant

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) ERC-2017-STG

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Host institution

ALBERT-LUDWIGS-UNIVERSITAET FREIBURG
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 1 500 000,00
Address
FAHNENBERGPLATZ
79098 Freiburg
Germany

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Region
Baden-Württemberg Freiburg Freiburg im Breisgau, Stadtkreis
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 1 500 000,00

Beneficiaries (1)

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