In addition, CARBAFIN contributes to the establishment of new, fully renewables-based value chains across the European industries, linking the sugar industry sector to the cosmetics, chemicals, polymer and detergents sectors and strengthening the sugar industries' role in food and feed. It supports the efficient cascading use of sugar beet-derived sucrose in combination with biomass-derived base chemicals (e.g. glycerol, glucose). A detailed analysis of industrial stakeholders was performed and strategies to involve these stakeholders in the successful replication of the technology were implemented. The use of CARBAFIN's fructose streams for HMF production promotes the replacement of petroleum-based chemicals with bio-based building blocks. CARBAFIN will thus contribute to the development of a chemical industry that is low-carbon, resource-efficient and sustainable. CARBAFIN helps Europe to maintain global leadership in industrial biotechnology and secure position as innovation leader in sugar-based products. Also beyond the project, CARBAFIN's innovations will involve broadly the engagement of societal actors with particular emphasis on consumer awareness and acceptance. Moreover, CARBAFIN’s public relations activities (e.g. school visits at the partners sites, engagement in European and National Researchers Nights, broadcasting of explanatory videos) underline the relevance of industrial biotechnology for a broader audience.