The overall objective of the project is the scale-up, definition of full specifications and development of a commercialization plan to bring our flexible and versatile antenna platform to market.
a) During the Technical Feasibility Study, the existing problems and deficiencies have been analysed, identifying several technological solutions to overcome each of them. Finally, Anteral´s specialists have found a holistic solution able not only to eliminate or minimise these problems but also to definitively improve the overall solution:
Switch to moulding techniques for all components of the MilliWavE antennas.
The work has included a cost analysis for the new manufacturing process as well as the definition of the most appropriate validation and certification methods.
b) The commercial feasibility study has identified and quantified the potential and target markets for MilliWavE, as well as the key end-users for our antennas.
Based on these facts, a strategic plan has been defined for MilliWavE commercialization, potential partners have also been identified in the targeted areas, together with the establishment of a strategy for the creation of commercial networks.
Anteral has also drafted a dissemination and communication plan for the project, in order to spread progresses and make the project results available for adequate audiences.
The regulatory framework for the project have been analysed both in Europe and USA and freedom to operate of Anteral has been confirmed.
c) Within the financial feasibility study, Anteral has defined a sales strategy, with the establishment of procedures for the manufacturing, testing, validation and sales. Following a strong commercial strategy, the average selling price has been set in 500 € per unit.
An in-depth analysis for the sales forecast in a 5 years´ scenario has been carried out, with the estimation of 13.100 units sold by 2025 in the target areas (4% market share) which generates revenues of 6.4 M€ for the company.
Relevant financial indicators have been calculated for the project in the mentioned 5 years´ scenario, resulting in a cumulative profit during the 5 first years of commercialization (2020-2025) of 2.44 M€ and a ROI of 2,1.