CORDIS - EU research results

Hybrid Radio everywhere for everyone

Project description

Boosting radio's popularity among young people

In a world where smartphones and music streaming platforms reign supreme, traditional radio faces an existential challenge. Despite its enduring popularity, radio’s listenership, especially among the younger demographic, is steadily declining. The rise of competing services and a lack of attractive features have left radio struggling to keep up with the demands of today’s tech-savvy generation. With this in mind, the EU-funded HRadio project aims to bridge the gap between radio and the digital era. By leveraging the power of hybrid technology, the project will seamlessly integrate cost-effective broadcast distribution with innovative online features. Personalised services, intuitive functionalities, and enhanced user engagement are just the beginning of what HRadio has in store.


HRADIO (Hybrid Radio everywhere for everyone) focuses on radio service innovations enabled by convergence. While radio, with its rich editorial content, remains a highly popular medium, listening figures are slowly declining, particularly among youngsters. With the rapid rise of smartphones, radio faces competition from many new services including music steaming platforms. Regular radio today often does not include attractive features as known from vertical platforms. And if present, they are mostly not well integrated with the actual radio programme. This is where HRADIO will deliver.
Driven by the industry need to create attractive new radio experiences, the project will leverage the full potential of hybrid technology for radio – enabling the integration of cost-effective broadcast distribution with new online features. Broadcasters will be enabled to personalise radio services (while respecting privacy), to provide intuitive functionalities like time-shifting and, eventually, to foster and to exploit user engagement. HRADIO will pave the way to bring these features not only to broadcasters’ native mobile applications, but also to portals, to connected radios and into the car. The core approach is to integrate validated solutions and to harmonise APIs which together will provide broadcasters with an abstracted service layer accessible across any device and distribution platform – ensuring sustainability and return of investment. Therefore, consumers will be able to access their personal radio services on different devices and platforms enabled by a seamless broadcast-internet integration for radio content distribution. All features will be tested in 3 phases of large-scale pilots involving broadcasters, app developers for mobile and automotive devices.
Eventually, HRADIO will publish its developments as ready-to-use Android and HTML client implementations including an extensive set of well documented APIs fostering new service developments for the radio sector.

Call for proposal


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Net EU contribution
€ 501 125,00
3001 Leuven

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Vlaams Gewest Prov. Vlaams-Brabant Arr. Leuven
Activity type
Research Organisations
Total cost
€ 501 125,00

Participants (7)