Descripción del proyecto
Aumentar la popularidad de la radio entre los jóvenes
En un mundo en el que reinan los teléfonos inteligentes y las plataformas musicales de streaming, la radio tradicional se enfrenta a un reto de dimensiones existenciales. A pesar de su perdurable popularidad, el número de oyentes de radio, especialmente entre los más jóvenes, no deja de disminuir. El auge de los servicios de la competencia y la falta de propuestas radiofónicas atractivas han hecho que la radio tenga que esforzarse por satisfacer las demandas de la generación actual, tan conocedora de la tecnología. Con esta idea en mente, el proyecto HRadio, financiado con fondos europeos, pretende tender un puente entre la radio y la era digital. Aprovechando el poder de la tecnología híbrida, el proyecto integrará a la perfección la distribución rentable de emisiones con diversas funciones innovadoras en línea. Servicios personalizados, funcionalidades intuitivas y una mayor participación de los usuarios son sólo el principio de cuanto HRadio tiene preparado.
Objetivo
HRADIO (Hybrid Radio everywhere for everyone) focuses on radio service innovations enabled by convergence. While radio, with its rich editorial content, remains a highly popular medium, listening figures are slowly declining, particularly among youngsters. With the rapid rise of smartphones, radio faces competition from many new services including music steaming platforms. Regular radio today often does not include attractive features as known from vertical platforms. And if present, they are mostly not well integrated with the actual radio programme. This is where HRADIO will deliver.
Driven by the industry need to create attractive new radio experiences, the project will leverage the full potential of hybrid technology for radio – enabling the integration of cost-effective broadcast distribution with new online features. Broadcasters will be enabled to personalise radio services (while respecting privacy), to provide intuitive functionalities like time-shifting and, eventually, to foster and to exploit user engagement. HRADIO will pave the way to bring these features not only to broadcasters’ native mobile applications, but also to portals, to connected radios and into the car. The core approach is to integrate validated solutions and to harmonise APIs which together will provide broadcasters with an abstracted service layer accessible across any device and distribution platform – ensuring sustainability and return of investment. Therefore, consumers will be able to access their personal radio services on different devices and platforms enabled by a seamless broadcast-internet integration for radio content distribution. All features will be tested in 3 phases of large-scale pilots involving broadcasters, app developers for mobile and automotive devices.
Eventually, HRADIO will publish its developments as ready-to-use Android and HTML client implementations including an extensive set of well documented APIs fostering new service developments for the radio sector.
Ámbito científico
Programa(s)
Convocatoria de propuestas
Consulte otros proyectos de esta convocatoriaConvocatoria de subcontratación
H2020-ICT-2016-2
Régimen de financiación
IA - Innovation actionCoordinador
3001 Leuven
Bélgica