According to the tasks carried out during the 6 months of the Phase 1, which have been described previously, it can be concluded that launching pure/Tto the market could be a very successful business. This period of time has been essential for specifying the most relevant elements of the business, defining risks and threats and proposing measures to reduce them, analysing market characteristics and discussing marketing and communication strategies. Summarizing:
*) The company has shown a very positive forecast evolution for the next five years, given that in this period it is estimated that the 5G technology will start its functioning. By that time, the company must have achieved a reasonable market acceptance for its product, or otherwise, adopt a decision among the contingency plans discussed previous sections.
*) With the PEST analysis, the company has identified environmental factors that could affect business performance, and has defined the actions to be performed, which can be summarised as entering the market as soon as possible to become the technology standard of 5G, and become a provider of one of the main players in the 5G sector.
*) The company has reached a deep understanding of their Strengths, Weaknesses, Oportunities and Threats. From this point, LWL will try to turn threats into strengths, and matching strengths with opportunities, to make the most of their power in the current marketplace and maximize chances of success of pure/.
*) This RISK analysis task has prepared the company not only for major events that could disrupt company’s activity, but also for smaller scale events related in the attempt to make contingency planning a normal part of the way business works.
*) Regarding IPR, an analysis to avoid violation of intellectual property LWL’s developments has been performed, outlining the importance of having an legal partner specialized on these issues.
*) With respect to the market characteristics and forecast sales, a deep study has been performed, concluding that LWL has a potential role to be one of he important players in the 5G equipment sector.
The grant awarded by the European Union to carry out this feasibility study has allowed Luz Wavelabs to confirm the viability of the pure/, so that the developments necessary for its evolution and subsequent placing on the market will continue. The company will also opt to Phase II of this SME Instrument, as the idea is very promising and can be ready to face market competition in the short term and seeks to disrupt the state of the art technology applied to 5G at a global level.
