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Imagining the Rural in a Globalizing World

Objective

With globalization primarily considered an urban phenomenon, its impact on rural areas tends to be neglected. Tackling this blind spot is urgent as rural-urban divides persist and rural communities, notably in the 2016 Brexit vote and US election, claim their concerns about globalization’s effects are being ignored. RURALIMAGINATIONS focuses on the crucial role played by cultural imaginations in determining what aspects of contemporary rural life do and do not become visible nationally and globally, which, in turn, affects how the rural can be mobilized politically. Using a distinctive humanities approach, it examines prominent cultural imaginations of the rural in film, television and literature in the UK, US, Netherlands, China and South Africa, asking: 1) to what extent do these imaginations render globalization’s effects on the rural (in)visible? 2) what role do traditional rural genres and the feelings or desires they attach to the rural play in this making (in)visible? 3) how can new aesthetic repertoires highlighting the rural as a site of globalization and addressing rural-urban divides and inequalities be developed? The five subprojects conduct, in their national contexts, a narrative, visual and discursive analysis of post-2000 rural imaginations, guided by an innovative theoretical framework combining three concepts: the chronotope reveals what the imagined rural time-space renders visible and how it relates to urban and global time-space; spectrality gives access to what rural imaginations render invisible and to their haunting by traditional genres; and affect exposes how these imaginations attach feelings and desires to the rural, impacting its evaluation and political mobilization. The project synthesis compares the five contexts and examines how rural imaginations interact globally. Expert workshops in the national contexts forge collaborations between humanities scholars, social scientists and cultural producers to develop new rural imaginations.

Fields of science (EuroSciVoc)

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Keywords

Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)

Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

ERC-COG - Consolidator Grant

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) ERC-2017-COG

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Host institution

UNIVERSITEIT VAN AMSTERDAM
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 2 000 000,00
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 2 000 000,00

Beneficiaries (1)

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