Covomo importantly allows an end-user to compare and insure specialised objects or scenarios according to their wants and requirements. This could be as diverse as insuring a pet’s livelihood, a specific skiing trip, or an Iphone for the course of a year; all through a singular platform. The capacity to accommodate user-definition allows a patronage from a larger demographic base, loosely termed as the specialised or niche category of insurance by insurers. As a result, the key market application will be targeted on end-user purchasers of all categories of specialised insurance, including pet coverage, smart phone coverage, travel coverage, body part coverage, electronics coverage, event coverage etc.