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Communication for Food Protection

Objective

Communication is essential to effective food protection policies: if healthy habits help reduce food-related diseases and disorders, communication can enable active and responsible consumers; but it might also lead to misinformation by promoting food myths and hoaxes. In fact, news on “poisonous” or “miraculous” foods fill up the daily agenda of the mass and new media, through which they become viral and more likely to affect people’s perceptions of edibility. While considerable efforts have improved food risk communication, no extensive research has addressed this increasing phenomenon: it is not sufficient to debunk food myths, but it is necessary to understand how they are able to spread so widely and what can be done to oppose them. The project COMFECTION - “Communication for Food Protection” intends precisely to fill this gap by addressing some of the most urgent—but not adequately explored yet—issues concerning food protection and its communication: (i) the genetic modification of foods and the risks and benefits associated with their consumption; (ii) organic farming techniques and principles, as opposed to the use of synthetic pesticides, vaccines, hormones, etc.; (iii) the risks and benefits associated with the consumption of meat or the abstention from the use of animal products; (iv) the recent spread of grain free movements—from “gluten sensitivity” to the Paleo diet, etc. The project will be implemented by means of a unique combination of theoretical and methodological approaches, and thanks to the collaboration of a well-experienced ER and the support of two top-class academic institutions: New York University, United States, and the University of Turin, Italy. This will allow not only identifying effective tools for opposing food myths, but also defining creative solutions for promoting food protection through communication and, ultimately, helping the general public understand better some of the crucial issues currently involving the European Union.

Fields of science (EuroSciVoc)

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Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

MSCA-IF-GF - Global Fellowships

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-MSCA-IF-2017

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Coordinator

UNIVERSITA DEGLI STUDI DI TORINO
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 176 203,80
Address
VIA GIUSEPPE VERDI 8
10124 TORINO
Italy

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Region
Nord-Ovest Piemonte Torino
Activity type
Higher or Secondary Education Establishments
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 176 203,80

Partners (1)

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