SMART TOURISM CHALLENGES: THE EFFECTS OF DIGITAL REVOLUTION ON CONSUMER EXPERIENCE AND BUSINESS COMPETITIVENESS

Project Information

SMARTOURISM

Grant agreement ID: 795428

DOI 10.3030/795428

Project closed

EC signature date 6 April 2018

Start date 1 July 2019

End date 30 June 2022

Funded under

• EXCELLENT SCIENCE - Marie Skłodowska-Curie Actions

Total cost € 257 191,20

EU contribution € 257 191,20

Coordinated by

UNIVERSIDAD DE CASTILLA - LA MANCHA
Spain

Publications

Peer reviewed articles (1)

Digital tools and smart technologies in marketing: a thematic evolution

Author(s): Estrella Diaz Agueda Esteban Rocio Carranza David Martin-Consuegra
Published in: International Marketing Review, 2022, ISSN 0265-1335
Publisher: Emarald Group Publishing Ltd
DOI: 10.1108/imr-12-2020-0307

Book chapters (2)

Service Cannibalization

Author(s): Estrella Diaz Rocio Carranza
Published in: Encyclopedia of Tourism Management and Marketing, 2022, ISBN 9781800377479
Publisher: Edward Elgar Publishing
DOI: 10.5281/zenodo.7084976

SERVICE CANNIBALIZATION INTOURISM - Contributions by Estrella DíazSánchez

Author(s): Estrella Diaz
Published in: Women’s voices in tourism research, 2021
Publisher: The University of Queensland
DOI: 10.5281/zenodo.7085392

Other (1)

Smart destinations. New experiences at the click of a button

Author(s): Estrella Diaz
Published in: Post-COVID. Tourism report, 2021
Publisher: Open Ideas
DOI: 10.5281/zenodo.7085464