Skip to main content

SMART TOURISM CHALLENGES: THE EFFECTS OF DIGITAL REVOLUTION ON CONSUMER EXPERIENCE AND BUSINESS COMPETITIVENESS

Objective

Due to advances in technology, tourism has the potential to rapidly transform by means of a digital revolution into smart tourism (tourism that takes advantage of intelligent systems). This transformation of tourism has created opportunities for new levels of service and interaction with the environment for organisations and consumers. The transformation of tourism has created opportunities in new levels of communication, interaction and service between tourism small and medium-sized enterprises (SMEs) and consumers. In addition, these changes in the tourism industry can have an impact on SMEs’ competitiveness. The goal of SMARTOURISM is to test two models that analyse the effects of smart tourism on different aspects of consumers and SMEs. This research proposes two different lines of research: (1) The creation of an innovative model to analyse the impact of Smart Consumer Experience (SCE) on different aspects of consumers (behavioural intentions, word-of-mouth, stickiness to business, quality of life, shopping effectiveness and perceived risk). This model will also examine the moderating effects of the gender dimension; (2) The creation of a model to analyse the impact of the use of smart technologies on different aspects of tourism SMEs (service cannibalisation, co-creation, value offering) and their impact on the competitiveness of SMEs. Both models will be analysed in the USA context (outgoing phase). SMARTOURISM in the return phase will analyse both models in the European scope and will examine the differences between the countries (USA vs EU) and the actions that tourism SMEs should apply to improve their services with the arrival of new technologies (return phase). This study is relevant due to it allows us to determine the effects of the digital revolution in the tourism industry and, to leverage Dr. Díaz broad experience developing the impact of innovation in tourism SMEs, employees and consumers and, providing an opportunity to increase the competitivenes

Field of science

  • /social sciences/economics and business
  • /social sciences/sociology/governance/public services

Call for proposal

H2020-MSCA-IF-2017
See other projects for this call

Funding Scheme

MSCA-IF-GF - Global Fellowships

Coordinator

UNIVERSIDAD DE CASTILLA - LA MANCHA
Address
Calle Altagracia 50
13071 Ciudad Real
Spain
Activity type
Higher or Secondary Education Establishments
EU contribution
€ 257 191,20

Partners (1)

SAN DIEGO STATE UNIVERSITY FOUNDATION
United States
Address
Campanile Drive 5520 Mc 1931
5520 San Diego
Activity type
Other