At the outset of our investigations, the feasibility of the design plan was tested for an asymmetric photochemical protocol combining iminium ion photochemistry and iridium catalysed allylic substitution. Unfortunately, no suitable conditions to enable the postulated reactivity were found, due to the occurrence of competing side reactivity. Nevertheless, in depth investigation of these competing pathways leaded to the development of two novel asymmetric photochemical processes, one of which cannot be currently disclosed due to confidentiality reasons. Regarding the other project, the unconventional reactivity of excited-state iminium ion intermediates has been exploited to activate unfunctionalised feedstock materials, and convert them into enantioenriched synthetic building blocks. Using this strategy, toluene and its derivative, copiously obtained during the naphtha catalytic reformation process, can be directly functionalised to obtain valuable aldehyde products. The synthetic potential of this method has been showcased by the direct derivatisation of densely functionalised substrates ad pharmaceutical agents. Remarkably, this protocol realise, for the first time, a fully organocatalytic asymmetric C-H functionalisation process on toluene and related compounds. The results within this line of research have found publication on a top-level peer-reviewed journal (The Journal of the American Chemical Society), have been highlighted on a scientific magazine (Synfacts) and, more recently, they have been released on an open-access project dissemination vehicle (The Project Repository Journal). Following these contribution, diverse photochemical protocols exploiting the photoactivity of iminium ion intermediates have been conceived, which are currently under development within our research group. Besides experimental contributions, Dr. Crisenza has co-authorised a comprehensive review (Angewandte Chemie), a comment contribution (Nature Communications) and a perspective article (The Journal of the American Chemical Society), all promoting the use of photochemical methods in research settings. These, along with all the scientific outcomes within the PHOTO ORGANO-Ir CAT project, have been advertised on social media (Twitter).