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Varieties of Media Effects

Project description

Mixed-method study to assess real impact of media

Studies on the role of the media are mainly shaped by the short-term effects paradigm and they focus on the individuals as targets of the outcomes. However, the impacts of media are much more complex. They include crucial effects on policies, public entities, institutions and society. The EU-funded VARME project will reconsider the empirical levels in long-term research on uncovered effects of the news media on citizens’ beliefs about societal issues. The project will use data collection at the University of Gothenburg to work on media effects spanning a seven-year period. It will also apply an extensive longitudinal mixed-methods design and experiments. The project findings and outcomes will enrich knowledge on media impacts and contribute to existing related theories.

Objective

The overall objective of VARME is to determine the long-term effects of the news media on citizens’ beliefs about societal problems. Theoretically and empirically, the program challenges the prevailing Short-term Media Effects Paradigm that characterizes most research on media effects. In doing so, the program uncovers a variety of important long-term media effects largely ignored in previous research. These include how beliefs about societal problems are initially formed (RQ1), how beliefs are maintained and reinforced (RQ2), as well as under what conditions they change both temporarily and more permanently (RQ3).

The ambitious objective of VARME is achieved by three complementary projects. These projects are all possible thanks to an internationally unique infrastructure for data collection at the University of Gothenburg. Project 1 uncovers the long-term processes of media effects over a period of several years. Using an extensive longitudinal mixed-methods design, this study provides unique knowledge on how citizens’ beliefs about society are maintained, reinforced and potentially changed by the news media in the long run. Project 2 clarifies how citizens’ beliefs initially form in response to news coverage. By setting up a novel event-based study, this project enables a close “live” analysis of belief formation as real-world events take place and media coverage unfolds over time. Project 3 focuses on causality and mechanisms behind long-term media effects. Working together with professional journalists, this project is based on a series of realistic experiments on how citizens’ news choices and news exposure influence the maintenance, reinforcement and changes of beliefs over time.

Apart from documenting the varieties of long-term effects on citizens’ beliefs about a wide range of societal problems, VARME makes significant contributions to several established theories of media effects.

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Keywords

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Programme(s)

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Topic(s)

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Funding Scheme

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ERC-STG - Starting Grant

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Call for proposal

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(opens in new window) ERC-2018-STG

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Host institution

GOETEBORGS UNIVERSITET
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 1 495 595,00
Address
VASAPARKEN
405 30 Goeteborg
Sweden

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Region
Södra Sverige Västsverige Västra Götalands län
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 1 495 595,00

Beneficiaries (1)

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