We studied the target market and competitors. Forecasts predict 93.5 million parcels/yr will be delivered in the Nordics (Iceland, Sweden and Norway) by 2020, of which we will cover almost half (44.75 million). deed will be the only solution for B2C deliveries with a customer and driver app, tracking and rerouting, allowing delivery companies to provide better customer servers support and improving their last mile logistics.
Our technical development plan contains 6 Work Packages. For these we will employ 6 developers, one project and one communications manager.
Most of the main Icelandic delivery players have been contacted and are interested in deed. Pilot projects with them will be undertaken. deed has freedom to operate in the target markets. We will trademark the brand name and logo.
The revenue prospects are positive, with rates of return on investment of almost 11.
The project length will be 24 months, with a budget of almost €1,700,000.
We conclude that deed is well placed to open up a new market for customer service in online shopping, and that it has a great potential to become a market leader, both in Iceland and abroad.