Periodic Reporting for period 2 - ENCODE (EfficieNtly manage COntent across Devices lifEtyme)
Periodo di rendicontazione: 2019-04-01 al 2020-03-31
According to several studies, roughly 44% of the global population owns a phone and consumers in mature markets upgrade their smartphones every 18 to 20 months on average. This has several consequences:
1. Consumers face every few months the hassle of migrating their data to a new device: across OS, or even within the same OS, there is not a quick and efficient system that ensures all data are instantly moved to the new device and securely deleted from the old one;
2. Consumers often pay for diagnostic of devices where no fault is found. The downtime is disruptive, expensive and involve shipments to and from repair hubs that all add up to the environment impact of the device. Moreover, due to the hassle of getting the phone repaired, some people prefer upgrading to a new phone, further contributing to the creation of more e-waste;
3. When upgrading to a new phone, consumers leave in their drawers millions of unused phones, often because there is not a safe way to erase data/unlock and thus resell these still fully functional devices. A consequence of this is that tons of rare and precious metals that could be recycled for further use in electronics are never fed back to the manufacturing cycle.
Moreover, the resell of 18 or 24 old devices represents a market opportunity for both private owners and professional resellers. Our company has developed certified and OS-agnostic tools that tackle data migration, diagnostics and data erasure. These tools are offered as SaaS (Software as a Service) to B2C customers who then offer such services to end users. The overarching goal of the project is to boost the company to become the standard tool for the lifecycle management of personal devices.
1. Consumers face every few months the hassle of migrating their data to a new device: across OS, or even within the same OS, there is not a quick and efficient system that ensures all data are instantly moved to the new device and securely deleted from the old one;
2. Consumers often pay for diagnostic of devices where no fault is found. The downtime is disruptive, expensive and involve shipments to and from repair hubs that all add up to the environment impact of the device. Moreover, due to the hassle of getting the phone repaired, some people prefer upgrading to a new phone, further contributing to the creation of more e-waste;
3. When upgrading to a new phone, consumers leave in their drawers millions of unused phones, often because there is not a safe way to erase data/unlock and thus resell these still fully functional devices. A consequence of this is that tons of rare and precious metals that could be recycled for further use in electronics are never fed back to the manufacturing cycle.
Moreover, the resell of 18 or 24 old devices represents a market opportunity for both private owners and professional resellers. Our company has developed certified and OS-agnostic tools that tackle data migration, diagnostics and data erasure. These tools are offered as SaaS (Software as a Service) to B2C customers who then offer such services to end users. The overarching goal of the project is to boost the company to become the standard tool for the lifecycle management of personal devices.
During the project new product family PiceaServices OnTheFly was implemented and released to the market. The essential part of implementation was regular meetings with the customers where feedback was collected to alpha and beta releases. These new products have been received very good feedback from the market. They are responding to growing need to built up online trade in services. As a part of project new diagnostics test cases were created. Part of the market entry there was need to update Piceasoft delivery methods and all support materials. Also the support operation was scaled up for new market needs.
The other big part of the project was market expansion in Europe and market entry in USA. Piceasoft arranged many road shows, key customer meetings and networking sessions with key customers. At the same time Piceasoft participated to the main events like MWC in Europe. Piceasoft has arranged few roadshows in USA and participated to MWCA in both years.
All project objects have been fulfilled. Picasoft created planned products and made dissemination as planned.
The other big part of the project was market expansion in Europe and market entry in USA. Piceasoft arranged many road shows, key customer meetings and networking sessions with key customers. At the same time Piceasoft participated to the main events like MWC in Europe. Piceasoft has arranged few roadshows in USA and participated to MWCA in both years.
All project objects have been fulfilled. Picasoft created planned products and made dissemination as planned.
The need for easy data transfer and fast analyse of phone condition is still valid for end users. At the same time the need to analyse trade in used phones with fair price has been rapidly grown for end users.
For operators and retailers, the customer satisfaction is main driver, they can also speed up processes and reduce costs. It also very important to create new revenue paths with fast growing trade in market. The very same is valid for resellers, they can improve the efficiency and safety in trade in.
In addition to the second-hand devices market, Piceasoft caters to customers like operators and retail resellers for new devices. These customers want to extend and improve the customer satisfaction to ensure a positive customer lifetime value (CLV, a prediction of the net profit attributed to the entire future relationship with a customer). Customer lifetime value depends directly from customer satisfaction
Piceasoft operators and retailers customers are therefore ready to invest resources in offering complementary services that can increase the value perceived by their customers (end users). Operators, for instance, are currently updating their service portfolios and taking content switch to a new device as a strategic part of it.
The trade in market growth is much faster than new phone sales, the smart phone sales are not growing anymore yearly. The “used smartphone” is already the fourth biggest “brand” after Apple, Samsung and Huawei.
Piceasoft new products for Trade-In are speeding up the development of trade in business market. Those are easy to use tools and when used tools are also providing transparency for trade in process.
For operators and retailers, the customer satisfaction is main driver, they can also speed up processes and reduce costs. It also very important to create new revenue paths with fast growing trade in market. The very same is valid for resellers, they can improve the efficiency and safety in trade in.
In addition to the second-hand devices market, Piceasoft caters to customers like operators and retail resellers for new devices. These customers want to extend and improve the customer satisfaction to ensure a positive customer lifetime value (CLV, a prediction of the net profit attributed to the entire future relationship with a customer). Customer lifetime value depends directly from customer satisfaction
Piceasoft operators and retailers customers are therefore ready to invest resources in offering complementary services that can increase the value perceived by their customers (end users). Operators, for instance, are currently updating their service portfolios and taking content switch to a new device as a strategic part of it.
The trade in market growth is much faster than new phone sales, the smart phone sales are not growing anymore yearly. The “used smartphone” is already the fourth biggest “brand” after Apple, Samsung and Huawei.
Piceasoft new products for Trade-In are speeding up the development of trade in business market. Those are easy to use tools and when used tools are also providing transparency for trade in process.