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New multi-active cardboard packaging solution to extend the shelf-life of fresh fruits and vegetables by 40%.

Project description

Revolutionising the fight against food waste

In the EU, a staggering 5 % of fresh fruits and vegetables (FF&V) traded annually never make it to supermarket shelves, resulting in a wastage of 3.9 million tonnes of food and a loss of thousands of millions of euros. Spoilage caused by microorganisms and the release of ethylene gas contributes to this alarming problem. To address this, the EU-funded FRESHTRAY project will introduce a game-changing solution called FreshTray, developed by SAECO, a renowned cardboard packaging manufacturer. This cost effective innovation extends the shelf life of FF&V by an impressive 40 % through a patented multi-active coating applied to the inner surface of the packaging. With successful trials on tomatoes and peppers, FreshTray promises efficacy, versatility, and benefits that far surpass its competitors.

Objective

In the EU28, 5% of the fresh fruits and vegetables (FF&V) yearly traded never make it to the supermarket shelves due to spoilage. This means a waste of 3.9 Mt of food and the loss of 8,970 M€. FF&V spoilage is caused by the contamination of micro-organisms activity (bacteria and fungi) and the F&V’s release of ethylene gas.
We have developed FreshTray a cost-effective solution to significantly diminish FF&V discards in Europe. FreshTray is a multi-active cardboard packaging to extend the shelf-life of fresh FF&V by +40%. It consists on the application of a patented multi-active coating – made of natural substances – over the inner surface of the cardboard. This coating has proved antimicrobial, antioxidant and ethylene scavenger functions over the F&V contained in the packaging. We have successfully tested the solution in tomato and pepper.
Besides its effectiveness and the price, there are two key additional advantages of our solution against our competitors: (i) easy implementation by users and (ii) versatility of the solution that can be adapted to any FF&V company need.
F&V companies will be willing to adopt our solution, since it (i) will provide them more flexibility and bargaining power, (ii) will increase their competitiveness against regular products, (iii) will increase their benefits and (iv) will loss on average 50% less of F&V along the supply chain.
In our company SAECO – cardboard packaging manufacturers since 1974 – we enjoy a privilege location close to more than 600 target users (some of them are current customers), since we are based in the south-east of Spain, a region known as the “European’s orchard”. FreshTray will be first launched in Spain and in further stages of commercialization we will reach other EU28 countries.
This project will give us the possibility to add value to our products and to open new markets. We will upgrade from selling cardboard, to market advanced multi-active packaging solutions to F&V industries.

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Topic(s)

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Funding Scheme

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SME-2 - SME instrument phase 2

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Call for proposal

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(opens in new window) H2020-EIC-SMEInst-2018-2020

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Coordinator

SOCIEDAD ANONIMA ESPANOLA DE CARTON ONDULADO
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 587 125,00
Address
AVENIDA DE SAECO POLIGONO INDUSTRIAL FENAZAR
30509 MOLINA DE SEGURA
Spain

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Sur Región de Murcia Murcia
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 838 750,00
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