Within UNIVO-NG we approached over 20 mobile operators from different continents and interviewed several stakeholders of the telecom industry including telecom operators, their associations, large consulting companies and vendors of telecom equipment. We were also assisted by our coach assigned by the EASME and attended sector conferences and exhibitions. The recommendations from our coach have already been partially implemented by optimizing the company structure. The conducted in-depth market analysis helped us better understand the global of 5G, its specific applications and expectations of mobile network operators which contributed to an update of our commercialization strategy and our business plan. We specifically investigate into the most promising application of Fixed Wireless Access (FWA). As a part of market research, we also investigated into the competitive landscape updating and extending our knowledge of competitors and their offering.