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Bioreactive food expiry label that mimics the actual decay of food for a reliable and accurate method of reducing food waste

Project description

Tactile freshness indicator for less food waste

The expiration dates on food packages are not accurate in the sense that the food is no longer edible after this date. The expiration dates, even though indicative, result in food waste, greenhouse gas emissions, as well as wastage of drinking water. It’s also bad for businesses. Studies show that most food (60 %) that has apparently expired is still edible. Mimica has developed a tactile freshness indicator and food expiry label accurately mimicking the decay rate of food. The indicator uses a specifically designed gelatine exposed to the same conditions as the food and the off-gases emitted from decaying food, delivering a real-time indication of the product’s status. The EU-funded Mimica Touch project will bring the indicator to market, identifying commercial partnerships and potential clients.

Objective

Current printed expiry dates are inaccurate and conservative estimates, which can’t predict the condition that the food product is exposed to. This results in 33% of all food being wasted (1.2 billion tonnes). Of this food 60% is still edible and was disposed of prematurely. Food waste also causes 1.6 billion tonnes of greenhouse gases, wastage of 40-50% of drinking water and many retailers and consumers to spend excess money on wasted food.

Mimica Touch is a tactile freshness indicator and food expiry label that uses specifically designed gelatine to accurately mimic the decay rate of food. The gel is exposed to both the same conditions as the food and the off-gases emitted from expiring food, thus giving a real-time indication of the product’s freshness. The gelatine is specifically calibrated to experience and mimic each food product’s decay. It offers many benefits: Low-cost, accurate solution; Food waste reduction; Increased food safety; Valorises waste material; Improved social inclusion; and Applicable in a wide range of uses and industries.

Mimica Touch is the only tactile food expiration indicator that is biologically active, resulting in an unrivalled accuracy. Not only can it significantly reduce food waste but also offers and increase to profits and savings for all stakeholders. Mimica resides in the UK, where the technology was first developed and where significant links with customers and users of the solution have been secured. Within the project, Mimica intend to hire personnel to identify commercial partnerships and possible clients throughout Europe. Mimica foresee future employment growth of 32 jobs in the early stages of commercialisation.

The proposed work in Phase 1 of the SME instrument fits into the overall plan to reach market by contributing the financial resources needed for a fast, sound & wider deployment of the bioreactive food expiry label & the market uptake.

Fields of science (EuroSciVoc)

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Programme(s)

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Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-EIC-SMEInst-2018-2020

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Coordinator

MIMICA LAB LTD
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
RISE 41 LUKE STREET
EC2A 4DP LONDON
United Kingdom

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
London Inner London — East Hackney and Newham
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00
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