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The Cultural Logic of Honor and Social Interaction: A Cross-Cultural Comparison

Project description

Understanding how honour works in different cultures for the benefit of all

Very little is known about how cultural groups that encourage honour as a fundamental cultural value coordinate with others, come to agreements and apologise for transgressions. These behaviours are key when individuals work together to solve disputes or address joint challenges. They can either facilitate or inhibit important interpersonal practices such as negotiation and coalition building. The EU-funded HONORLOGIC project will explore the rich diversity in these interpersonal processes that different cultural groups exhibit. It will gather quantitative data using economic games, experiments and surveys in cultural groups around the world where honour is a major driving source of social behaviour in comparison to cultural groups where this is less the case.

Objective

Understanding (un)willingness to coordinate with others, to compromise when faced with different choices, or to apologize for transgressions is crucial as these behaviors can act as strong facilitators or inhibitors of important interpersonal processes such as negotiations and coalition building. These behaviors play a major role when individuals from different cultural backgrounds work together to solve disputes or address joint challenges. Yet, we know little about what these behaviors mean in different cultural groups or how they are approached. With HONORLOGIC, I aim to initiate a step-change in our understanding of cultural variation in these important domains of social behavior by providing unique, multimethod, comparative and converging evidence from a wide range of cultural groups. I will answer the question “How do cultural groups that promote honor as a core cultural value approach coordinating with others, reaching compromise, and offering apologies?” by integrating insights from social/cultural psychology, behavioral economics, and anthropology. I will do this by collecting quantitative data using economic games, experiments, and surveys from Spain, Italy, Greece, Turkey, Cyprus, Lebanon, Egypt and Tunisia, as cultural groups where honor has been shown to play a defining role in individuals’ social worlds. I will also run the proposed studies in the US, the UK, Japan and Korea to provide a broader comparative perspective.

HONORLOGIC will produce transformative evidence for theories of social interaction and decision making in psychology, economics, and evolutionary science by (a) producing innovative theory and data with an interdisciplinary and multi-method approach, (b) increasing the diversity of the existing evidence pool, (c) testing established theoretical assumptions in new cultural groups, and (d) contributing to capacity building in under-researched cultural groups in psychological research.

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Keywords

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Programme(s)

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Topic(s)

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Funding Scheme

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ERC-COG - Consolidator Grant

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Call for proposal

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(opens in new window) ERC-2018-COG

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Host institution

THE UNIVERSITY OF SUSSEX
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 1 408 706,00
Address
SUSSEX HOUSE FALMER
BN1 9RH BRIGHTON
United Kingdom

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Region
South East (England) Surrey, East and West Sussex Brighton and Hove
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 1 408 706,00

Beneficiaries (1)

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