Awareness Campaign
The main target of the awareness campaign
o The public at large regardless of age and scientific background;
o Specific targets: students and alumni, researchers and teaching staff, school teachers, teenagers, kids, and elementary school pupils, funders, policymakers, local industrials, parents, adults…
Pre-events:
o 6 half days training in communication for researchers and personnel involved in the activities;
o Marathon run for the youngest as a celebration of NASA 50 years Moon landing;
o Several conventional public promotions;
o Science connecting life: lectures in schools;
Communication tools
Offline
o Publication of articles, announcements, advertising in written media (newspapers, magazines);
o Airing of promotional spots, interviews, programs on TV and radio stations;
o Researchers' night newsletter also open to contributions from individuals;
o Featuring 10 research groups, working on state-of-the-art topics from different fields, and use of their image on the various promotional materials planned;
o Involvement of those research groups in all the awareness activities implying contact with the targeted audience;
o Launch of the competition “Best research group”;
o Appearances in TV and print media (including RTV Vojvodina, public broadcast service);
o Mailing of RN newsletter to University’s employees, students, and other partners;
Activities during the night
Connecting with Scientists –meet and chat with 10 researchers
Connecting Science hands-on experiments and demonstrations
Science and Play –connect with researchers through joint activities
Search and Connect –Interactive science quizzes
Science: Connecting Lives –Several lectures were given in schools during the awareness campaign.
Science and Culture This segment had the theme of cultural heritage specific for Serbia and in particular for Vojvodina region, as a part of celebrating 2018 as the European Year of Cultural Heritage.
Connecting Kids and Science Presentation of the next generations of scientists
Euro Connection - The EU corners had hosted the information desk, interactive quizzes and games for visitors
Overview of the results
o Exhibition stands;
o Hands-on experiments;
o Demos;
o Lectures:
o Conception, realization, and display of promotional material (over 100.000 items);
o Public advertising (billboards) and advertisement on public transport (busses, bus-stops in the city center) billboards, advertisements at bus stops, and inside city buses, advertising in shopping center BIG Novi Sad;
o Organization of a national press conference;
o Airing of news, announcements, ads and reports about the Serbian funded project and ReConNeCt project specifically on radio and TV stations, amongst which 47 radio news and announcements and 28 TV + radio shows, news and reports;
o Revamping, updating, and maintenance of the project website www.nocistrazivaca.rs ;
o Over 12.000 sessions and 5.000 unique visitors, average time 2 minutes, 3 pages opened;
o Revamping, constant updating and maintenance of social network profiles;
o Over 7.000 likes on Facebook;
o Links with popular and institutional websites;
o Organization of pre-events:
o Round table discussion about a state of the art science topics;
o 47 visits to primary and secondary schools;
o Over 900.000 people made aware of the Researchers' night and its objectives.
o Active involvement of over 372 researchers, amongst which:
o 5 having benefitted from Marie Curie schemes;
o 14 having benefitted from another EU support (FP 7, HORIZON 2020;)
o Over 35.000 visitors having taken part in the activities offered, distributed as follows:
• Novi Sad 16.500
• Subotica 10.000
• Zrenjanin 4.500
• Indjija 2.800
• Kikinda 700
• Kanjiza 400
• Sabac 800
