European Commission logo
English English
CORDIS - EU research results

FAIRshare. Farm Advisory digital Innovation tools Realised and Shared

Project description

Innovative digital tools for sustainable agriculture

Electronic data generation, analytics, and communication technologies can improve agricultural sustainability. While the EU and national/regional policymakers support the digitisation of agriculture, the rural advisory community should take ownership of digital tools. The EU-funded FAIRshare project will engage, enable and empower the independent farm advisor community by sharing digital tools, services, expertise and motivations. The project will allow advisors to integrate digital tools in diverse advisory and farming contexts across the EU. FAIRshare will support a wider social network of partner institutions through a navigable online interface and generate a participatory living laboratory for digital tools interaction and application.


Electronic data generation, analytics and communication technologies potentially enable more accurate, faster and better decision-making on farms, with huge potential to improve agricultural sustainability. There is a major focus on digitisation by EU and national/regional policy-makers to ensure that digital innovation in agriculture keeps pace with other sectors and the benefits of digitisation are available to the wider farming community. However, there is a danger that digitisation and future innovations will be hampered unless the rural advisory community is mobilised to take ownership of digital tools and to advocate at the user interface. This CSA will engage, enable and empower the independent farm advisor community, through sharing of tools, expertise and motivations. FAIRshare has two main programmes. Firstly, WPs 1, 2 and 3 will gather an evidence base of the digital tools and services used internationally, leveraging the social networks of partner institutions that span EU and non-EU countries. The inventory of tools will be accessible to end-users on an intuitively navigable online interface that has been co-designed using a multi-actor approach. Accompanying the tools in the online inventory will be information, for instance short ‘good practice’ vignettes, on how the tools may be used/adapted for use. Secondly, WPs 4, 5 and 6 will generate and resource a participatory ‘living laboratory’, empowering advisor peers from across the EU to interact with the online inventory and, in a series of workshops, to exchange, co-adapt, co-design and apply digital tools. The FAIRshare 'living lab’ will enable advisors to address challenges to embedding digital tools in different advisory and farming contexts across the EU. Special focus will be on co-designing powerful communication and engagement approaches for advisors to advocate and inspire their peers and farmer clients, driving a social movement for the wider and better use of digital tools.

Call for proposal


See other projects for this call

Sub call



Net EU contribution
€ 932 938,08
Oak Park
R93 Carlow

See on map

Ireland Southern South-East
Activity type
Higher or Secondary Education Establishments
Total cost
€ 932 938,08

Participants (46)