Description du projet
Une étude innovante et interdisciplinaire sur la perception des visages
Des «selfies» sont publiés sur les réseaux sociaux et des masques sont enfilés par des activistes contestataires comme Anonymous. Il existe également des prothèses de visage, imprimées en 3D et réalistes, qui peuvent tromper les logiciels de reconnaissance faciale et occulter l’identité des personnes qui les portent. Il s’agit d’exemples de la manière dont l’esthétique faciale évolue et influence grandement les comportements sociaux. Le projet FACETS, financé par l’UE, combinera l’histoire visuelle, la sémiotique, la phénoménologie, l’anthropologie visuelle et des études sur la perception des visages en matière de connaissances, émotions et actions que les personnes attachent à l’interaction entre visages. Le projet examinera les effets concernant les modifications de la perception de soi. En outre, il recueillera, analysera et contextualisera socialement des mégadonnées pour identifier les causes technologiques et culturelles de ces changements.
Objectif
FACETS studies the meaning of the face in contemporary visual cultures. There are two complementary research foci: widespread practices of face exhibition in social networks like Facebook, Instagram, Snapchat, and Tinder; and minority practices of occultation, including the mask in anti-establishment political activism (e.g. Anonymous) and in anti-surveillance artistic provocation (e.g. Leonardo Selvaggio). Arguably, the meaning of the human face is currently changing on a global scale: through the invention and diffusion of new visual technologies (e.g. digital photography, visual filters, as well as software for automatic face recognition); through the creation and establishment of novel genres of face representation (e.g. the selfie); and through new approaches to face perception, reading, and memorization (e.g. the ‘scrolling’ of faces on Tinder). Cognitions, emotions, and actions that people attach to the interaction with one’s and others’ faces might soon be undergoing dramatic shifts. In FACETS, an interdisciplinary but focused approach combines visual history, semiotics, phenomenology, visual anthropology, but also face perception studies and collection, analysis, and social contextualization of big data, so as to study the cultural and technological causes of these changes and their effects in terms of alterations in self-perception and communicative interaction. In the tension between, on the one hand, political and economic agencies pressing for increasing disclosure, detection, and marketing of the human face (for reasons of security and control, for commercial or bureaucratic purposes) and, on the other hand, the counter-trends of face occultation (writers and artists like Banksy, Ferrante, Sia, or Christopher Sievey / Frank Sidebottom choosing not to reveal their faces), the visual syntax, the semantics, and the pragmatics of the human face are rapidly evolving. FACETS carries on an innovative, cross-disciplinary survey of this phenomenon.
Champ scientifique
Mots‑clés
Programme(s)
Régime de financement
ERC-COG - Consolidator GrantInstitution d’accueil
10124 Torino
Italie