Projektbeschreibung
Innovative, fachübergreifende Studie zur Gesichtserkennung
In sozialen Netzwerken werden Selfies gepostet, und Aktivisten gegen das Establishment wie Anonymous tragen Masken, um nicht erkannt zu werden. Software zur Gesichtserkennung lässt sich mit fotorealistischen, 3D-Gesichtsprothesen austricksen, sodass die Identität des Trägers verborgen bleibt. Dies zeigt beispielhaft, wie Gesichtsästhetik zum immer wichtigeren Einflussfaktor im sozialen Miteinander wird. Das EU-finanzierte Projekt FACETS kombiniert visuelle Geschichte, Semiotik, Phänomenologie, visuelle Anthropologie und Studien zur Gesichtswahrnehmung, wobei auf Wahrnehmung, Emotionen und Handlungen Bezug genommen wird, die Menschen an die Interaktion mit dem eigenen und anderen Gesichtern knüpfen. Untersucht werden soll, wie sich dadurch die Selbstwahrnehmung verändert. Zudem werden große Datenmengen generiert, analysiert und im sozialen Kontext ausgewertet, um kulturelle und technologische Auslöser solcher Veränderungen zu identifizieren.
Ziel
FACETS studies the meaning of the face in contemporary visual cultures. There are two complementary research foci: widespread practices of face exhibition in social networks like Facebook, Instagram, Snapchat, and Tinder; and minority practices of occultation, including the mask in anti-establishment political activism (e.g. Anonymous) and in anti-surveillance artistic provocation (e.g. Leonardo Selvaggio). Arguably, the meaning of the human face is currently changing on a global scale: through the invention and diffusion of new visual technologies (e.g. digital photography, visual filters, as well as software for automatic face recognition); through the creation and establishment of novel genres of face representation (e.g. the selfie); and through new approaches to face perception, reading, and memorization (e.g. the ‘scrolling’ of faces on Tinder). Cognitions, emotions, and actions that people attach to the interaction with one’s and others’ faces might soon be undergoing dramatic shifts. In FACETS, an interdisciplinary but focused approach combines visual history, semiotics, phenomenology, visual anthropology, but also face perception studies and collection, analysis, and social contextualization of big data, so as to study the cultural and technological causes of these changes and their effects in terms of alterations in self-perception and communicative interaction. In the tension between, on the one hand, political and economic agencies pressing for increasing disclosure, detection, and marketing of the human face (for reasons of security and control, for commercial or bureaucratic purposes) and, on the other hand, the counter-trends of face occultation (writers and artists like Banksy, Ferrante, Sia, or Christopher Sievey / Frank Sidebottom choosing not to reveal their faces), the visual syntax, the semantics, and the pragmatics of the human face are rapidly evolving. FACETS carries on an innovative, cross-disciplinary survey of this phenomenon.
Wissenschaftliches Gebiet
- natural sciencescomputer and information sciencessoftware
- natural sciencescomputer and information sciencesartificial intelligencecomputer visionfacial recognition
- humanitieshistory and archaeologyhistory
- natural sciencescomputer and information sciencesdata sciencebig data
- social sciencessociologyanthropology
Schlüsselbegriffe
Programm/Programme
Thema/Themen
Finanzierungsplan
ERC-COG - Consolidator GrantGastgebende Einrichtung
10124 Torino
Italien