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Globalised governance norms and local management and business practices in Africa and on the Arab peninsula

Project description

The globalisation of doing business

Business is business, but it’s conducted differently in each country. Local management approaches vary, and there isn’t one ordinary way to do business. In this context, the EU-funded MANAGLOBAL project will explore the different types of local management approaches practised in selected African and Arab countries. It will show how companies and subsidiaries become profitable and grow in emerging countries to reveal the processes of adaption like globalisation or hybridisation. Specifically, the project will collect ethnographic data and carry out business- and organisation-related case studies to shed light on how the mobility of human resources, capital, goods and knowledge can help shape business practices, and how ‘poor’ governance practices may translate into economic opportunities.

Objective

"MANAGLOBAL will explore the type of local management approaches that are practiced in selected African and Arab countries. It will explain how companies and subsidiaries become profitable and grow in emerging countries in order to highlight the gap between globalized norms and standards of management and the ordinary ways of locally doing business. These processes of adaption are considered as glocalisation or hybridization.
MANAGLOBAL will show how hybrid and innovative forms of private companies' government can be shaped by the mobility of people, capital, goods and knowledge. It will also demonstrate that local business practices (so called ""poor"" governance, and ""insufficient"" managerial skills) may become economic opportunities.
Our aim is to contribute to research on management through the development of a pioneering collaborative team of 16 African, Arab and European partners, from 8 countries, including researchers, business leaders, and institutional decision-makers.
We will confronte 3 methodologies:
- A collaborative empirical research applying similar research approaches in all participating countries.
- The study of the background, education and careers of business managers of industrial and commercial enterprises of selected countries.
- The collection of ethnographic data and the production of business-related and organization-based case studies
Based on the results, MANAGLOBAL will develop a cutting-edge empirically evidenced theoretical framework on how business is conducted and organizations are managed in African and Arab countries. Moreover, the training of the next generation of managers of the region is planned via online courses and workshops.
A strong training program and 340 months of secondments will assure an efficient and strong knowledge exchange, increasing skills on doing cross-cultural research on how business is conducted and organizations are locally and globally managed, and the career development of all the participants."

Fields of science (EuroSciVoc)

Keywords

Programme(s)

Topic(s)

Funding Scheme

MSCA-RISE - Marie Skłodowska-Curie Research and Innovation Staff Exchange (RISE)

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Call for proposal

(opens in new window) H2020-MSCA-RISE-2018

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Coordinator

UNIVERSITE RENNES II
Net EU contribution
€ 196 932,92
Address
PLACE DU RECTEUR HENRI LE MOAL
35043 Rennes Cedex
France
Region
Bretagne Bretagne Ille-et-Vilaine
Activity type
Higher or Secondary Education Establishments
Links
Total cost
€ 519 800,00

Participants (5)

Partners (11)