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Demand-driven and business co-creation for a new innovation business model

Project description

A new demand-driven business innovation model

In many businesses, innovation schemes remain unchanged with no adequate way to test their effectiveness. Business model innovation involves reinventing a business by changing the way a product or service is made, delivered or sold so as to increase value to customers. The EU-funded inDemand-RCT project aims to explore and test a new demand-driven business model based on co-creation patterns between customers and SMEs. The co-creation model will include input from customers on the technology solutions provided by suppliers (SMEs) and brokered by added-value intermediaries with the aim of jointly finding innovative solutions to meet customer needs. The project will demonstrate that the new business innovation model offers better results for businesses than traditional models.

Objective

Explore & experiment a new business demand-driven model, based on co-creation patterns between customers & Smes. Two call for proposals will be launched in parallel in all priority RIS-3 sectors, by measuring the impact of interventions via randomised control trials and by making a comparative evaluation of results with a view to get identified the most sustainable model in time: that is inDemand-RTC. A pilot inDemand is currently piloting this new co-creation model in the Health sector between the demand side (public entity) with its suppliers (private companies), brokered by added-value intermediaries (public funders of innovation and business support organisations), with the objective to jointly find solutions to the unmet needs of the demand side. INFO Murcia is entity entrusted by regional government to develop/or implement innovation support programmes for SMEs. INFO is an example of RDAs whose innovation schemes remain with no variation in time (eg. Launching classical supply oriented calls for proposals funded by ERDF) and no adequate way of testing their effectiveness. Being inspired in inDemand, inDemand-RCT is to experiment a new co-creation model between the demand of technology solutions (customers from the priority RIS-3 sectors in the Murcia region) with its suppliers (SMEs), brokered by added-value intermediaries (INFO as public funder of innovation and business support organisations), with the objective to jointly find R+D+i solutions to the unmet needs of the demand side. The purpose will be to accreditate that inDemand-RCT model offers better results than the traditional method . Thus, it is to be experimented the comparison between two situations, the one traditional without neither specific challenges nor monitoring the impact of interventions following RCT and the one with spscific challenges and making use of such RCT measurement. Such a scientific study will compare both approaches with a view to monitor & compare the results obtained.

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Keywords

Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)

Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

CSA - Coordination and support action

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-INNOSUP-2018-2020

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Coordinator

INSTITUTO DE FOMENTO DE LA REGION DE MURCIA
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 497 500,00
Address
AVENIDA DE LA FAMA 3
30003 Murcia
Spain

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Region
Sur Región de Murcia Murcia
Activity type
Public bodies (excluding Research Organisations and Secondary or Higher Education Establishments)
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 497 500,00
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