Periodic Reporting for period 1 - SEAGEM (Developing a process to bring a unique Icelandic natural food sea gem worldwide)
Berichtszeitraum: 2018-08-01 bis 2018-11-30
However, the alga V. lanosa, which grows in the wild on the shores of Iceland, has been said by multiple gourmet chefs to have an aroma and taste analogous to that of the truffle, with an added marine taste. This affords an opportunity to obtain the same highly-demanded truffle flavor in a sustainable way.
Therefore, the objective of our project is to process V. lanosa into a range of food products that preserve its truffle-like characteristics for the high-end restaurant, gourmet shop and food manufacturing markets.
We assessed our current and potential distributors in all our target regions. We also made an in-depth analysis of the market environment and the target market segments of our product, including competitors. We developed a commercialization strategy and a dissemination and marketing plan to internationalize our business.
We evaluated several certifications for our product that show its alignment with the interests and dietary needs of the consumers. We consolidated a business plan, with a forecast of costs and sales during the first 5 years of commercialization.