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This proposal is about PREFEapp, an innovative mobile app that aims at cutting food waste at its roots thanks to the cooperation of final consumers, municipal undertakings and LSRT players.

Project description

New app to take a bite out of food waste

More than a third of the food produced for human consumption is wasted or left to expire. That’s 1.6 billion tonnes of food annually. However, there is a way to reduce food waste linked to date marking. The EU-funded PREFE project is developing a digital food pantry for smartphones to alert users when a product nears its expiry date. It will also provide an inventory of what is in the pantry so that the user can draw up a precise grocery list. The PREFEapp will be the first mobile app to tackle the causes of food waste generation by creating an ecosystem in which consumers are encouraged to change their consumption habits.

Objective

This proposal refers to the development of PREFEapp, an innovative mobile application that aims at disrupting the way people consume food by cutting food waste at its roots thanks to the cooperation of final consumers, municipal undertakings and LSRT players.
The app will offer final consumers: an automated digital food pantry to recreate the physical pantry on their smartphones, alert notifications sent when any product in the pantry gets closer to its expiry date, a notice board in which every close-to-expiry product is inserted and can be sold to neighbours or donated if it remains unsold, recipes based on users’ tastes and on the close-to-expiry ingredients already in the pantry as well as an inventory check with augmented reality (to use when grocery shopping) to know exactly how many stocks of products are already in the pantry.
Municipal undertakings, instead, will access a dashboard to reduce their waste disposal costs by giving specific incentives to consumers to further reduce their waste production and by optimizing the door-to-door waste collection service.
Finally, LSRT players will use the same notice board for their close-to-expiry products and would access real time food consumption data from app users.
By doing so, PREFEapp will be the first mobile app in the world addressing the causes of food waste generation and not just providing a sub-optimal solution aimed at redistributing products based on the Food Recovery Hierarchy. Indeed, by creating an ecosystem in which the needs of all the actors involved are perfectly addressed – in terms of saving money that would otherwise be wasted, significantly reducing relevant cost items to grant a better service with lower expenses and increasing the customer base to achieve greater profitability – it will be possible to create a new food consumption paradigm allowing every final consumer to really change his consumption habits and to grant the sustainable development of our society.

Fields of science (EuroSciVoc)

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Topic(s)

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Funding Scheme

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SME-1 - SME instrument phase 1

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-EIC-SMEInst-2018-2020

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Coordinator

SOFTLINE SRL
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 50 000,00
Address
VIA ANTONIO GROSSICH 8
20131 MILANO
Italy

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Nord-Ovest Lombardia Milano
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 71 429,00
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