We have carried out a comprehensive market study. Based on the sectorial analysis and reports the economic viability and feasibility of introducing BrewiePro in the bar and restaurant sector has been assessed. We also prepared B2B interviews and a survey campaign within the targeted sector to confirm the market and user needs for a BrewiePro release. Our objective regarding the market study was to create a valid basis for our forecasts regarding the market introduction of BrewiePro, by analysing the market environment and identifying the interests and preferences of different stakeholders of market introduction, in particular with regard to prospective customers. This necessitated a thorough assessment of the market dynamics, the end-user preferences and interests of manufacturers and other key stakeholders in each relevant market segment. Our stakeholder assessment was carried out using two major methods. First, we carried out a comprehensive secondary research to gather the most detailed analyses about our targeted market segments in terms of the “big picture”, i.e. the overall size, the most important players and the high-level dynamics of each market segment. Second, we have carried out surveys among two key customer segments ourselves, to gather specific insights “from the field”. Based on the updated market information, we were able to refine our business plan.
In our technology assessment we analysed the technological requirements of a successful product and prepared plans to upscale and improve our current technology. Our general objective is to create a system based on our existing technology to matching the needs of the sector and the requirements of heavier use. In the course of the project, we have developed comprehensive design plans for concept testing: functional block diagram, initial design plan; assembly plan and preliminary BOM
Based on the results of the technology assessment, we created a work plan and risk and contingency plans for the Phase2 project.
