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DEVELOPMENT AND MARKET UPTAKE OF AN INNOVATIVE TYPE OF MICRONIZED DEHYDRATED CAROB

Project description

Innovative and cost-effective carob powder with low environmental impact

Carob is an evergreen tree native to the Mediterranean region whose fruit is a pod consisting of seeds and pulp. The pulp is ground into a powder often used as a chocolate substitute. It is a valuable source of vitamins, minerals and antioxidants, and the market for similar foods, often called ‘superfoods,’ is growing rapidly. The Spanish SME PEDRO PEREZ MARTINEZ is developing a new natural ingredient from raw carob pulp to address consumer demands. The key is its innovative, cost-effective and sustainable production process that eliminates the use of chemicals, yielding dehydrated micronised carob powder. The EU-funded DEMICROCAROB project is supporting commercialisation of this novel product.

Objective

Superfoods are increasingly popular according to industry sources; 56% of European consumers use superfoods to improve their health with food or drink. The term “superfood” is a marketing term; essentially, it is used to describe foods and food ingredients that are “nutrient-rich” or “nutrient-dense”, or those that are believed to have health benefits. Currently, consumers are very concerned about health and many of them share the perception that the onset of many chronic diseases can be prevented with the intake of a nutritious diet. Besides they are now moving towards food products that are obtained from natural non-genetically modified organism extracts, so there is a new market niche that can be undertaken by the development of high nutritional and functional superfoods at reasonable prices -lower than the actual ones.
DEMICROCAROB project will produce a new natural ingredient from the raw carob pulp, with functional properties (antioxidant, energetic, anticarcinogenic, antidiabetic, antidiahorrea, antihyperlipidemia between others) and without chemicals, by means of an innovative and sustainable process: dehydrated micronized carob powder. DEMICROCAROB product will be commercialise in superfood market.

Fields of science (EuroSciVoc)

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Programme(s)

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Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

SME-2 - SME instrument phase 2

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-EIC-SMEInst-2018-2020

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Coordinator

PEDRO PEREZ MARTINEZ SL
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 806 377,25
Address
CMNO DEL CEMENTERIO 8
46165 BUGARRA VALENCIA
Spain

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Este Comunitat Valenciana Valencia/València
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 1 160 642,50
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