In relation to the expected impact for the Key Account Management service, and after few emails exchanged with the company- coach, the coach has devised a coaching plan that would eventually focus on the marketing and product positioning, scaling the business model, refining the go to market strategy and funding options including public and private sources. The SME deems that this specific innovation and business strategy will boost growth and profitability of the company.
The expected potential impact of the results of the Enhancing generic SMEs innovation management capabilities action on the SMEs that have been serviced is estimated to be related to promoting growth and strengthening the competitiveness and sustainability of this SMEs.
It will not be easy to measure the expected impact, as it will vary from one SME to another, and can involve one or multiple aspects, but these indicators can be used to have an approximation:
• Market improvement or results, such as an increase in market share or turnover.
• Cost savings, such as the cost of material, energy or labour inputs, linked to products or services from the SME.
• Organically job creation or maintenance.
• Quality improvement: quality of goods and services, the satisfaction of clients or business partners, or the improvement of the company's environmental record, working conditions, or health and safety standards.
• Innovation, such as embracing an innovation or an innovative technology or process, or by improving its innovation strategy or innovation (management) capacities.
In relation to COSME Enterprise Europe Network services, most of the SMEs are receiving in parallel COSME programme services, such as participating in regional events (training and workshops) organised and receiving individual advisory support (in most of the cases support to access to finance.
Concrete success stories with a visible impact on the company market improvement, costs savings job creation, quality improvement and innovation are being identified.
