European Commission logo
English English
CORDIS - EU research results

Emotional and Social Intelligence Analysis Advanced Solution for Business Performance Improvement

Project description

Conversation analysis powered by artificial intelligence helps businesses succeed

Assessing employees’ suitability for their positions, their leadership and management skills and customer loyalty are all critical to the productivity and success of businesses. Most assessments are based on intuition, lacking a scientific basis and often riddled with personal bias for a myriad of reasons. Most interpersonal interactions occur in meetings and account for a substantial percentage of working hours. Harnessing this large and valuable ‘data set’ is the focus of the EU-funded WINNING project. The team have developed artificial intelligence analysis software to analyse conversations in real time. It will be offered in a software-as-a-service model that provides reports enabling comparison of groups, topics, meeting formats and more.


Emotional and social intelligence is critical for business productivity but it’s very difficult to assess without managers’ personal bias. Most of inter-personal interactions occur in meetings (35-50% working hours) but nobody can measure their effectiveness without interfering and interrupting, thus lowering their performance. As a result, companies frequently invest in the wrong talents, teams or customers, relying only on “intuition”.
There are some tools for speech analysis but they are all focused on a single speaker. A huge amount of information beyond knowledge (emotional, relational, cultural, etc.) is produced during meetings but there is no way to analyse it.
WINNINGMINDS is a conversation Artificial Intelligence analysis software which captures and analyses discussions and context in real time, under a SaaS model for three customer processes:
- Talent assessment: Who is the fittest talent.
- Management & leadership meetings: Team effectiveness.
- Client/account management meetings: Client’s emotional loyalty.
It identifies work competences and skills, interactions, attitudes, employee wellbeing, level of collective intelligence, how effective a team is working together and its readiness to succeed on a task. It provides Benchmark Reports to compare different performance of groups, topics, meeting formats, etc.
Main benefits for users are:
- Reduce mis-hiring costs (€257k/head failed).
- More customer satisfaction and loyalty (5% = +25-95% profit).
- Increase meeting productivity (20%).
For our company, we expect:
- Consolidate business (our core product).
- International expansion (mostly EU and USA).
- Develop our IP assets and contribution (increase company value).

Call for proposal


See other projects for this call

Sub call



Net EU contribution
€ 50 000,00
United Kingdom

See on map


The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

London Inner London — West Westminster
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Total cost
€ 71 429,00