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Trust and Transparency for The Food Supply Chain


Contrary to popular opinion, most foods can be consumed for much longer than the expiration date stated on the label. These expiration dates lead to good food being thrown away and wasted unnecessarily. With the use of state-of-the-art technology, all this waste and resulting costs can be prevented.
Over the past years, the food industry has adopted the EPCIS standard that enables creating and sharing food tracking data. The state-of-the-art approaches to food safety and quality range from scanners, tests, TTIs, sensors, traceability and food chain analytics but they all require hardware and do not provide any information to consumers.
We have created FreshIndex, a platform for the exchange of data on food quality and safety, to provide all parties information on exact and true freshness of the food. This platform will be offered as a service to the numerous retail chains. It will allow consumers to use their mobile phones to scan the product barcodes and get detailed information on the product production, its path to the consumer and the remaining shelf-life. The FreshIndex is the exact expiry date which will replace the current sub-optimal solution and contribute to reduction of costs and food waste.
As our main pilot users are currently in retail, we consider European grocery retail chains as our serviceable obtainable market (SOM). We envision an AaaS (Analytics as a Service) model where the players along the supply chain pay to get access to the data. This platform gathers special technological and food safety know-how. We will create revenues by charging retailers a small annual fee, tracking food cargo and charging for large API volumes.
Matthias Brunner, our co-founder, has 10 years of experience in the development, sales and marketing of automotive sensors at Robert Bosch and holds a PhD in Statistical Physics. Rahul Tomar has extensive experience in IT project management, with focused expertise in construction engineering and software applications.

Call for proposal

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Ludwigstrase 17B
70176 Stuttgart
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
EU contribution
€ 50 000