During the Phase 1 project (Dec 2018 – Jun 2019), we have organized multiple customer pilots with several Fortune 500 companies and their suppliers in order to gain a complete understanding of the Minespider solution’s technical acceptance, demand, willingness to pay, pricing validation, and expected conversion rates.
We have interviewed over 20 potential customers regarding their needs to gain a complete understanding of the solution’s acceptance. We are running trials over several months with Volkswagen and major players in its lead-driven supplier chain who provide it with the batteries for running the cars (respectively components for such batteries), which use lead as a key input. Furthermore, Minespider has started working with a Belgian gold refinery in coordination with the Government of an African country. Finally, Minespider has assembled a working group of two global Fortune 500 brands from the tech sector, a scientific inspection and certification company, a mine and a smelter to pilot the largest yet attempted traceability project in the tin supply chain.
Feedback to and reception of our solution has been sincerely positive throughout all three projects. The collected pilot data provided us with sufficient data to create a development plan towards TRL9 and also generated relevant technical and user-related content. Willingness to pay, price validation, and expected conversion rates were demonstrated in each particular case. Phase 1 also helped validate the business concept by demonstrating the market need for our solution as well as evaluate the prospects for European growth and international expansion, consistent with the commercialisation plans. Minespider has also undertaken several complementary actions in order to maximize its market success, by defining and implementing the communication needs (product positioning and marketing message) to be used during the commercialization phase, thereby creating the basis for successful product launch.