Draw Me A Garden: Ground-breaking SaaS / e-commerce platform that brings expert and sustainable gardening within everyone’s reach

Informations projet

DMAG

N° de convention de subvention: 836120

DOI

10.3030/836120

Projet clôturé

Date de signature de la CE 26 Novembre 2018

Date de début 1 Novembre 2018

Date de fin 28 Février 2019

Financé au titre de

• INDUSTRIAL LEADERSHIP - Innovation In SMEs

Coût total

€ 71 429,00

Contribution de l’UE

€ 50 000,00

Coordonné par

DRAW ME A GARDEN
France

Periodic Reporting for period 1 - DMAG (Draw Me A Garden: Ground-breaking SaaS / e-commerce platform that brings expert and sustainable gardening within everyone’s reach)

Période du rapport: 2018-11-01 au 2019-02-28

Résumé du contexte et des objectifs généraux du projet

Global growing urbanisation or accelerating consumer lifestyles, we are witnessing nowadays a behavioural change of consumers encompassing the search for wellbeing, and the aspiration to live a less complicated life. Draw Me A Garden (DMAG) solution offers a revolutionary SaaS/e-commerce mixed service that allows everyone to have a gardening solution that start from designing your own garden, order the plants that best suits your garden. DMAG offers a sustainable garden, maintenance through our personalised tips and recommendations.
Our Do-It-Yourself model allows our customers to have a much more cost-effective solution allowing them to connect with nature.
DMAG has already built a functioning prototype of the DMAG’s designing tool and is working to improve the product to successfully reach the market in the next years. Specific objectives include:
-Improve the design tool of our website
-Improve DMAG 2D and 3D visualizations
-Study our competitors
-Study international target markets
-Forecast our growth and financial requirements

Travail effectué depuis le début du projet jusqu’à la fin de la période considérée dans le rapport et principaux résultats atteints jusqu’à présent

Main results achieved include:
-feedback from users regarding our design tool to improve their user experience
-Identified the algorithms to improve our integrated solution
-Set the business and pricing model
-Built confidence on the technical, commercial and financial feasibility of the project thanks to Feasibility Study (FS)
-Confirmation of our Freedom to Operate
Overall, this FS has enabled us to:
-Detect and prioritize areas of development to bring DMAG to the market
-Provide a solid basis for the planning our technical and commercial work ahead
-Identify risks and opportunities and plan how we can mitigate them
-Assess our readiness for a Ph2 project that can support us in successfully reaching the market
As an outcome of the FS we have decided to progress forward and to present a Ph2 proposal to the H2020 SME instrument

Progrès au-delà de l’état des connaissances et impact potentiel prévu (y compris l’impact socio-économique et les conséquences sociétales plus larges du projet jusqu’à présent)

-A unique integrated digital gardening solution
-DMAG provides you with the best design ideas, plans and tips for having a sustainable garden taken into account location and weather conditions
-Reduce gardening costs as DMAG’s idea is based on Do-It-Yourself models
-Translate the vision of prestigious botanists and landscapers into an accessible online tool
-Help people to reconnect with nature
-Generate economic activity: in 2022, we expect reached €31.2M turnover and a net result of €4.77M€
-Create jobs: 113 total employees by 2022
-Create added value: Return on Investment would be: 4.34 €/€ invested by 2022

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