Draw Me A Garden: Ground-breaking SaaS / e-commerce platform that brings expert and sustainable gardening within everyone’s reach

Informazioni relative al progetto

DMAG

ID dell’accordo di sovvenzione: 836120

DOI

10.3030/836120

Progetto chiuso

Data della firma CE 26 Novembre 2018

Data di avvio 1 Novembre 2018

Data di completamento 28 Febbraio 2019

Finanziato da

• INDUSTRIAL LEADERSHIP - Innovation In SMEs

Costo totale

€ 71 429,00

Contributo UE

€ 50 000,00

Coordinato da

DRAW ME A GARDEN
France

Periodic Reporting for period 1 - DMAG (Draw Me A Garden: Ground-breaking SaaS / e-commerce platform that brings expert and sustainable gardening within everyone’s reach)

Periodo di rendicontazione: 2018-11-01 al 2019-02-28

Sintesi del contesto e degli obiettivi generali del progetto

Global growing urbanisation or accelerating consumer lifestyles, we are witnessing nowadays a behavioural change of consumers encompassing the search for wellbeing, and the aspiration to live a less complicated life. Draw Me A Garden (DMAG) solution offers a revolutionary SaaS/e-commerce mixed service that allows everyone to have a gardening solution that start from designing your own garden, order the plants that best suits your garden. DMAG offers a sustainable garden, maintenance through our personalised tips and recommendations.
Our Do-It-Yourself model allows our customers to have a much more cost-effective solution allowing them to connect with nature.
DMAG has already built a functioning prototype of the DMAG’s designing tool and is working to improve the product to successfully reach the market in the next years. Specific objectives include:
-Improve the design tool of our website
-Improve DMAG 2D and 3D visualizations
-Study our competitors
-Study international target markets
-Forecast our growth and financial requirements

Lavoro eseguito dall’inizio del progetto fino alla fine del periodo coperto dalla relazione e principali risultati finora ottenuti

Main results achieved include:
-feedback from users regarding our design tool to improve their user experience
-Identified the algorithms to improve our integrated solution
-Set the business and pricing model
-Built confidence on the technical, commercial and financial feasibility of the project thanks to Feasibility Study (FS)
-Confirmation of our Freedom to Operate
Overall, this FS has enabled us to:
-Detect and prioritize areas of development to bring DMAG to the market
-Provide a solid basis for the planning our technical and commercial work ahead
-Identify risks and opportunities and plan how we can mitigate them
-Assess our readiness for a Ph2 project that can support us in successfully reaching the market
As an outcome of the FS we have decided to progress forward and to present a Ph2 proposal to the H2020 SME instrument

Progressi oltre lo stato dell’arte e potenziale impatto previsto (incluso l’impatto socioeconomico e le implicazioni sociali più ampie del progetto fino ad ora)

-A unique integrated digital gardening solution
-DMAG provides you with the best design ideas, plans and tips for having a sustainable garden taken into account location and weather conditions
-Reduce gardening costs as DMAG’s idea is based on Do-It-Yourself models
-Translate the vision of prestigious botanists and landscapers into an accessible online tool
-Help people to reconnect with nature
-Generate economic activity: in 2022, we expect reached €31.2M turnover and a net result of €4.77M€
-Create jobs: 113 total employees by 2022
-Create added value: Return on Investment would be: 4.34 €/€ invested by 2022

image-2.png

image-1.png

image-3.png