Description du projet
Démêler et comprendre le potentiel des nouvelles technologies de réalité virtuelle
Les histoires de réalité virtuelle (RV) vidéo à 360º ont un véritable potentiel pour sensibiliser aux problèmes complexes et les comprendre. Toutefois, nous manquons de données empiriques sur leurs potentiels effets de persuasion et d’un cadre théorique sur la manière dont ils peuvent influencer les personnes. Le projet PersVR, financé par l’UE, examinera si, et de quelle manière, le journalisme et les documentaires immersifs centrés sur la RV vidéo à 360º affectent les croyances, les attitudes et le comportement des personnes. PersVR recourra à une approche pluridisciplinaire qui combine la psychologie essentiellement sociale, les sciences de la communication et la psychophysiologie pour tester un modèle théorique sur la manière dont les propriétés narratives et immersives de la RV vidéo à 360º ont un effet de persuasion. En outre, le projet entend établir une boîte à outils méthodologique innovante pour comprendre l’impact social des nouvelles technologies de RV.
Objectif
Raising awareness and comprehension of global problems such as climate change or refugee movements provides a communicational challenge, as these problems often stay abstract and distant to people. With the advent of virtual reality (VR), academics and journalists alike put their hope in 360º-video VR stories as a potentially revolutionary tool to create scenarios that make these problems more graspable, thus raising concern and instigating attitude-change. However, to date, empirical insight into potential persuasive effects of 360º-video VR stories is almost absent, and theoretical conceptualizations of how they might impact people are lacking. PersVR is going to change this. The aim of PersVR is to overcome these shortcomings, and to demonstrate if and how immersive journalism and documentary focusing on 360º-video VR might affect people’s beliefs, attitudes, and behavior.
The project adopts a multidisciplinary perspective that integrates knowledge from different fields (including social psychology, communication sciences, and psychophysiology) into a theoretical model that describes how narrative and immersive attributes of 360º-video VR lead to persuasive outcomes. The empirical testing of the model will utilize an innovative combination of self-report, psychophysiological, and behavioral methods to comprehensively illuminate the psychological mechanisms involved. The complex set of methods deployed will permit to determine optimal methodological standards that promise to guide future related studies. The current rise of “immersive journalism” and VR storytelling accentuate the high relevance, timeliness, and expected impact of the project. The innovative approach of the project and the envisioned collaboration with the host will provide the applicant with a unique research profile and significantly advance his striving for an independent career at world-leading research centers dedicated to illuminate the social impact of new VR technologies.
Champ scientifique
- social sciencesmedia and communicationsjournalism
- social sciencespsychologysocial psychology
- natural sciencescomputer and information sciencessoftwaresoftware applicationsvirtual reality
- natural sciencesearth and related environmental sciencesatmospheric sciencesclimatologyclimatic changes
- social sciencessociologydemographyhuman migrations
Programme(s)
Régime de financement
MSCA-IF-EF-ST - Standard EFCoordinateur
1081 HV Amsterdam
Pays-Bas