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Towards historically informed practice in contemporary Arabic typography

Description du projet

Meilleures pratiques en typographie arabe

La période 1840-1910 est considérée comme l’apogée de la typographie arabe, grâce à l’adoption, par les imprimeurs du Moyen-Orient, de la technologie de composition occidentale. Cette période a donné naissance à la culture de l’imprimé arabe. Le projet TypoArabic, financé par l’UE, mènera une recherche pluridisciplinaire afin de mettre au jour les meilleures pratiques de la typographie arabe. Le projet aura recours à des outils d’imagerie à haute résolution et à des techniques de reconstruction numérique pour analyser la conception arabe pour la lecture, les conventions de différents styles textuels et les considérations microtypographiques de lisibilité et d’artisanat conservées dans les sources d’archives de grandes bibliothèques de recherche. TypoArabic impliquera des professionnels, des établissements d’enseignement supérieur et le secteur informatique, associera les utilisateurs finaux aux résultats de la recherche et publiera un guide de la typographie arabe contenant des informations sur les précédents historiques.

Objectif

The proposed, multi-disciplinary research will reveal best practice in Arabic typography, filling a current knowledge gap, and will culminate in publication of a guide to Arabic typography which draws on historical precedent. The researcher will investigate best practice from the 1840s to the 1910s, an era which represents a high point in Arabic typography, which was subsequently obscured by mechanisation. In this key period, Middle Eastern printers, versed in the customs of a sophisticated manuscript culture successfully adopted Western typesetting technology to give birth to Arabic print culture. Using archival sources, found in major research libraries and collections, the researcher will investigate printed items for their materiality, strategies in the structuring of information, and patterns of typographic design. High-resolution imaging tools and digital reconstruction techniques will be used to analyse specificities of Arabic design for reading, conventions of different textual genres, and micro-typographic considerations relating to legibility and craft. From this basis of historical research, and scientific excellence, the researcher will apply a practitioner’s lens, extending new knowledge beyond academic discourse. Through the engagement of professional peers, higher education, and the IT industry, he will involve potential end users of the research findings, and initiate a two-way exchange of knowledge. The project will contribute substantially to: an evolving typographic practice that currently lacks a discursive component; design course curricula worldwide; and to advancing Arabic text composition on digital devices. It will use diverse communication channels – the guide directed at peers and students; journal articles that contribute to academic discourse; conference presentations targeting industry; a blog and social media activities that reach out to the wider public – to engage a multitude of potential users and maximise this project’s reach.

Coordinateur

THE UNIVERSITY OF READING
Contribution nette de l'UE
€ 337 400,64
Adresse
WHITEKNIGHTS CAMPUS WHITEKNIGHTS HOUSE
RG6 6AH Reading
Royaume-Uni

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Région
South East (England) Berkshire, Buckinghamshire and Oxfordshire Berkshire
Type d’activité
Higher or Secondary Education Establishments
Liens
Coût total
€ 337 400,64