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Scale-up of INNER MAGIC and INNER REFLECTION: Virtual Ultrasound Sensors for Smart Devices.


Smart device manufacturers require constant innovation in order to improve their products while simultaneously reducing costs. Hardware-based solutions are expensive, requiring dedicated sensors and long deployment times to fully integrate them into devices, since they must be manually tuned and calibrated for each new type of application. This makes it difficult to customise such devices for different market segments and end-user needs. Furthermore, extra hardware requirements often compromise a device’s design, increasing their bulk and rendering them old-fashioned. Many hardware-based solutions also increase the risk to a user’s privacy and data security, such as those solutions involving cameras. As a result, manufacturers are adopting software-only solutions instead of hardware. However, they do not yet have a presence detection or gesture recognition solution ready for mass commercialization.

Elliptic Labs is the world leader in ultrasound sensing software for smart devices, enabling touchless interactions and gesture interpretation. INNER MAGIC and INNER REFLECTION (IMIR products) are the first-of-their-kind integrated solutions for non-intrusive user presence detection and intuitive gesture recognition, transforming smart devices into genius devices. The aim of the IMIR-UP Phase 2 project is to fully mature our award-winning and patented technology for easy, mass-scale (“plug-n-play”) deployment in any consumer electronic smart device without requiring supplemental hardware (software only). Bringing our innovative IMIR products to the mass market will positively disrupt existing touchless sensing technologies, resulting in an improved user ability to intuitively interact with their smart devices via a natural extension of normal human behaviour. We estimate that we will reach 651.21m smart devices (just 2.87% of our TAM) after the first 5 years of commercialisation, representing accumulated revenues and gross profits of €195.36m and €105.15m, respectively.

Field of science

  • /social sciences/economics and business/business and management/commerce
  • /natural sciences/physical sciences/acoustics/ultrasound
  • /natural sciences/computer and information sciences/software
  • /natural sciences/computer and information sciences/computer security/data protection

Call for proposal

See other projects for this call

Funding Scheme

SME-2 - SME instrument phase 2


Akersgata 32
0180 Oslo
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
EU contribution
€ 2 161 246,50