The shifts in business activities for a circular economy
The transition to a circular economy aims to maintain the value of products, materials and resources for as long as possible by returning them to the product cycle at the end of their use, minimising the generation of waste. This requires smart solutions and production processes. The EU-funded CIRCULAR X project will experiment with circular service business models (CSBMs), such as companies shifting from selling to leasing products and introducing lifelong warrantees to extend product lifetimes. Specifically, it will develop a new field in sustainability: CSBM experimentation. The aim is to conduct boundary-pushing and cross-sectoral interdisciplinary research in the Netherlands, Sweden, China, the United Kingdom and the United States. The results will advance our understanding of how CSBMs manifest and how to experiment with these to advance business activities towards a circular economy transition.
Fields of science
Call for proposal
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