Descrizione del progetto
Occhiali rivoluzionari realizzati in marmo grazie a una tecnologia di taglio d’avanguardia
Realizzare occhiali per la moda è l’ultima tendenza nell’industria degli occhiali. L’azienda italiana BBG ha presentato una collezione di occhiali realizzati in marmo e personalizzati, unici nel loro genere. L’azienda ha sviluppato una tecnologia di precisione in grado di modellare questa fragile pietra naturale per ottenere pezzi di piccole dimensioni e linee curve finemente levigate. Il marmo è unito a uno scheletro in fibra di carbonio mediante una resina appositamente realizzata per aumentare la robustezza e la resistenza. Il progetto MORA, finanziato dall’UE, intende perfezionare la produzione e il ciclo di assemblaggio degli occhiali e modificare i materiali grezzi e di produzione. Ciò darà una spinta ai volumi di produzione riducendo al contempo i costi, il peso e il tempo di produzione. Nell’ambito del progetto verrà effettuato anche uno studio del mercato e sarà definita una strategia per la definizione dei prezzi.
Obiettivo
The eyewear industry is currently undergoing a shift in trends where glasses are not only being worn for corrective purposes but also as a fashion accessory. There is an increase in the number of consumers who choose to wear trendy glasses to enhance their look. MORA Eyewear presents an eyewear range which is the first of its kind made of the natural stone which has been popularly used in sculpting and construction. The technology used to shape this fragile stone into small dimensions and smooth curves with gentle precision process was developed in-house by Italian company BBG s.r.l. which is a well-established specialist company in the sector of Precision Engineering. The marble is merged with a carbon fibre skeleton, through the use of a specially designed resin, to increase their strength and resistance. This was tested and resulted in the Mora Eyewear obtaining CE-marking. Each pair can be customised as per client’s requests through addition of semiprecious stones, matching of different materials and lens engraving. These customisations enable each client to be able to reflect their individual style and personality and surety that the owner will possess a unique pair that will not be similar to all the other pairs produced. They can be guaranteed that no other pair in the world will be similar. There are 8 models that have been developed so far and are being sold in 9 different countries. These are gaining popularity and have been featured in popular fashion magazines such as Vanity Fair and Vogue. The main objective of this project is to optimise the production process of the glasses such that the production volumes are increased and the production time, costs and weight of the glasses are reduced. We also plan to identify other fields in which the same technology can be used. Our aim is to sell at least 3900 pairs of glasses, generating a turnover of €8,97 million by the year 2025.
Campo scientifico
Programma(i)
Argomento(i)
Invito a presentare proposte
Vedi altri progetti per questo bandoBando secondario
H2020-SMEInst-2018-2020-1
Meccanismo di finanziamento
SME-1 - SME instrument phase 1Coordinatore
41037 MIRANDOLA
Italia
L’organizzazione si è definita una PMI (piccola e media impresa) al momento della firma dell’accordo di sovvenzione.