International leagues of art for creative people

Project Information

MUNDOARTI

Grant agreement ID: 855133

DOI

10.3030/855133

Project closed

EC signature date 30 January 2019

Start date 1 February 2019

End date 31 May 2019

Funded under

• INDUSTRIAL LEADERSHIP - Innovation In SMEs

Total cost

€ 71 429,00

EU contribution

€ 50 000,00

Coordinated by

MUNDOARTI GLOBAL SL
Spain

Periodic Reporting for period 1 - MUNDOARTI (International leagues of art for creative people)

Reporting period: 2019-02-01 to 2019-05-31

Summary of the context and overall objectives of the project

According to UNESCO, people who practice art worldwide is estimated in 617,54 million in 2017. The current solution to promote their artworks is participating in cultural competitions.

At present, most of the cultural competitions are still carried out by traditional methodologies that require physical submissions and face-to-face meeting of the jurors. Despite the fact that the organizers and artists have significant technological development needs in the cultural sector, even today it remains a minority.

MundoArti responds to this technological challenge by providing an innovative and cultural platform that enhances user experience by:
(1) offering artists a comprehensive framework to participate in competitions and protect their creations;
(2) offering organizers a wide set of tools to manage the competitions;
(3) offering judges a deliberation process based on our innovative mathematical algorithm to select, time and cost efficient, any type of work;
(4) creating new ways of competing between people joint the current competitions into different art leagues and levels (regional, national, international). That is key for the gammification and scalability of the model.

In short, MundoArti is the world's first platform that allows any type of artist (writers, photographers, painters ...) to compete and share their art works inside a professional league of art.

Our overall objective for this Phase is to finalize the innovations needed to make MundoArti a complete and world-class product and lead the emerging market of art leagues.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

During the execution of the Phase 1 project:
1) MundoArti have carried out a detailed Market Analysis and Risk Assessment of MundoArti. We have defined the potential market, set priority countries, quantify the market size and analysed competitors. As a result, we have obtained our SWOT and marketing strategy, defined our international scalability and validated our business model;
2) MundoArti have analysed the Regulatory Framework. We recognized the data protection and other regulatory frameworks, and defined the regulatory impact analyse;
3) MundoArti have carried out an intensive research of key stakeholder’s engagement. We obtained collaboration agreements with international associations, potential purchasing agreements, stablished international networks and realized demonstration pilots;
4) MundoArti have created Operational (staff needs), Technological (usability and scalability needs) and Financial (investment and financing needs, sales and costs expectations) estimations for a successful market launch, expansion and sustainability of MundArti as a high-growth business;
5) MundoArti have analysed the general IPR of our software and prepared a commercial and intellectual protection strategy at a global level for current and future developments.
In short, we have built a clear fully-market oriented innovation roadmap for Phase 2 and beyond.

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

We aim at creating a high impact at different levels, mainly in the cultural industry:
- MundoArti contributes to accelerate the European up-take of ICT by industry and public sector. This has been identified as a key objective within the Digital Agenda for Europe (DAE) towards year 2020.
- In line with the challenge of the European Commission, MundoArti preserves Europe's Cultural Heritage by digitalizing and protecting artworks, making it accessible and available to everyone.
- MundoArti play a crucial role in it providing the most advance judging process to valuate works in an anonymous and accurate way, offering artists to participate in transparent and quality competitions.
- MundoArti offers a dynamic way of competing, an overall ranking and different levels of professional competitions. It allows scalability and gamification and ensure the sustainability of the competitions in a long term.
- MundoArti helps artists by creating an innovative environment that promotes works of any artistic discipline. As a result, it generates new job opportunities inside an atomized sector and with high unemployment rates.
- MundoArti helps organizers to make and efficient use of resources and achieve a better value for money by adopting technologies with potential to improve efficiency and productivity.
- MundoArti is part of the actors carrying out the implementation and wider development of creativeness worldwide, one of the key competences that UNESCO has identified for the people in the next century.

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