Project description
Audio games for the visually impaired
Gaming is largely a visual medium and until recently it has been mostly off-limits for those who are blind or visually impaired. Developers are now focusing more on sound, aiming to open gaming to those who have difficulty seeing or are completely blind. There is huge potential. IMAGE is a new game engine, which is a cost-effective solution for fast and inexpensive audio game production. It allow for games to be developed twice as fast as traditional game engines. MYTRUESOUND aims to become a highly scalable and profitable company via this gaming solution.
Objective
Blind and visually impaired people encounter limited access to highly visualized games and social media platforms. Related to gaming, the demand created by 20 million B&VI with access to mobile devices is much higher than the offer. The market is a niche, but very open, and it has a huge potential. The size of the market and the market potential has been verified with our own survey on mobile gaming habits among blind people. TAM, SAM and SOM are 20, 10, and 2 million customers respectively. Our innovation is based on two ground-breaking ideas; first, our most important audio expert is blind and he has an exceptionally good hearing sense to determine how truthful the audio experience is. Second, we have created our own game engine, IMAGE (Immersive Audio Game Engine), which is a cost-effective solution for fast and cheap audiogame production. IMAGE allows us to develop and implement our games twice faster than with traditional game engines. Our potential is based on these innovative actions, and on how we work as a team applying agile methods. Our ambition is to become a highly scalable and profitable company. Three types of games will be launched in 2019. TRL is currently 8. Monetization strategy is based on selling games, and provide in-app purchases within the games. At the same time, we want to help to improve the quality of life and well-being of our clients, i.e. the blind. Our proposal has a great social impact and it agrees well with current trends related to inclusion in the European Union. Our proposal relates to the SME instrument phase 1, because we are an innovative and high-flying SME with global ambition, who need funding to scale our idea. We know who our clients are, and now we need to execute the already designed go-to-market strategy. The aim of the feasibility study is to implement successfully the marketing campaign, and to analyse key performance indicators related to user acquisition and game engagement of our first game and marketing actions.
Fields of science
Programme(s)
Funding Scheme
SME-1 - SME instrument phase 1Coordinator
20880 TURKU
Finland
The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.