The key milestone achieved during the project was the selection of the product to finalize for commercialization. Vetherapy deeply analysed the commercial and business potential of both products. PET-STEM’s target market is larger than WOUND-FIX’s and is expected to grow faster in the next years, owing to increase number of pets affected by osteoarthritis as well as other chronic inflammatory disorders, which could represent future applications for PET-STEM (higher scalability). Particularly, the current lack of cost-effective solutions to this problem represent a lucrative opportunity for Vetherapy. Considering a similar investment and market penetration, financial projections estimated up to 2025 highlighted the commercial potential of PET-STEM, which creates revenues 7-times higher than WOUND-FIX. Considering this margin, Vetherapy decided to focus first on PET-STEM, and has defined the industrialization activities required for its commercialization and all necessary suppliers and stakeholders involved.